{"id":3368,"date":"2026-10-20T06:49:15","date_gmt":"2026-10-20T06:49:15","guid":{"rendered":"https:\/\/gezginraporu.com\/index.php\/2026\/10\/20\/hilton-ve-scandicten-iskandinavyaya-yatirim-hamlesi\/"},"modified":"2026-10-20T06:49:15","modified_gmt":"2026-10-20T06:49:15","slug":"hilton-ve-scandicten-iskandinavyaya-yatirim-hamlesi","status":"publish","type":"post","link":"https:\/\/gezginraporu.com\/index.php\/2026\/10\/20\/hilton-ve-scandicten-iskandinavyaya-yatirim-hamlesi\/","title":{"rendered":"Hilton ve Scandic&#8217;ten \u0130skandinavya&#8217;ya Yat\u0131r\u0131m Hamlesi"},"content":{"rendered":"<p><strong>Hilton ve Scandic, \u0130skandinavya&#8217;da otel yat\u0131r\u0131mlar\u0131n\u0131 art\u0131rmak i\u00e7in yeni bir anla\u015fma imzalad\u0131.<\/strong><\/p>\n<h2>Stratejik Anla\u015fma Detaylar\u0131<\/h2>\n<p>Hilton ve Scandic Hotels Group, \u0130skandinavya&#8217;daki otel markalar\u0131n\u0131n b\u00fcy\u00fcmesini h\u0131zland\u0131rmak amac\u0131yla \u00e7ok y\u0131ll\u0131 bir geli\u015ftirme anla\u015fmas\u0131 imzalad\u0131. Bu anla\u015fma, \u0130sve\u00e7, Norve\u00e7, Danimarka ve Finlandiya&#8217;y\u0131 kapsamaktad\u0131r.<\/p>\n<p>Anla\u015fma kapsam\u0131nda iki \u015firket, Hilton&#8217;un d\u00fcnya \u00e7ap\u0131nda tan\u0131nan markalar\u0131n\u0131 ve ticari g\u00fcc\u00fcn\u00fc, Scandic&#8217;in geni\u015f yerel operasyonel uzmanl\u0131\u011f\u0131 ve \u0130skandinavya&#8217;daki k\u00f6kl\u00fc varl\u0131\u011f\u0131yla birle\u015ftirerek yeni geli\u015fim f\u0131rsatlar\u0131 pe\u015finde ko\u015facaklar. Anla\u015fma, Scandic&#8217;in portf\u00f6y\u00fcn\u00fcn geni\u015fletilmesi yerine, her iki marka i\u00e7in bireysel geli\u015fim f\u0131rsatlar\u0131na odaklanmaktad\u0131r.<\/p><div class=\"kanews-banner kanews-banner-single\"><div data-pz-slot=\"yazi-ici\" hidden><\/div><script>(function(s){var p=s.parentElement;if(p&&p!==document.body&&\/(^|[\\s_-])(ad|ads|reklam|banner|kanews-ad)([\\s_-]|$)\/i.test(p.className)){p.setAttribute('data-pz-wrap','');p.style.display='none';}if(!window.__pzq){window.__pzq=1;var j=document.createElement('script');j.async=1;j.src='https:\/\/pressio.media\/ads\/pz.js';document.head.appendChild(j);}})(document.currentScript)<\/script><\/div>\n<h2>\u0130lk Otel Projesi Kopenhag&#8217;da<\/h2>\n<p>Bu stratejik i\u015fbirli\u011finin ilk somut ad\u0131m\u0131, Kopenhag Havaliman\u0131&#8217;n\u0131n biti\u015fi\u011findeki Scanport&#8217;ta yer alacak 284 odal\u0131 bir Hilton Hotels &amp; Resorts otelinin a\u00e7\u0131lmas\u0131d\u0131r. Bu otelin 2029 y\u0131l\u0131nda hizmete girmesi planlanmaktad\u0131r.<\/p>\n<p>Tam hizmet verecek olan otel, restoran, bar, toplant\u0131 ve etkinlik alanlar\u0131, wellness olanaklar\u0131, spor salonu ve \u00d6resund Bo\u011faz\u0131 manzaras\u0131na sahip bir executive lounge gibi \u00e7e\u015fitli olanaklar sunacak. \u0130n\u015faat\u0131n, gerekli izinlerin tamamlanmas\u0131n\u0131n ard\u0131ndan ba\u015flayaca\u011f\u0131 belirtiliyor.<\/p>\n<h2>\u00d6d\u00fcl Programlar\u0131 ve \u00dcyelik Avantajlar\u0131<\/h2>\n<p>Hilton ve Scandic, Hilton Honors ve Scandic Friends sadakat programlar\u0131n\u0131n \u00fcyeleri i\u00e7in yeni avantajlar sunmay\u0131 planl\u0131yor. Bu konuda daha fazla detay ilerleyen g\u00fcnlerde a\u00e7\u0131klanacak.<\/p>\n<p>\u0130ki \u015firketin ge\u00e7mi\u015fi, Helsinki&#8217;deki \u00fc\u00e7 Hilton Hotels &amp; Resorts oteli ile 20 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcreye dayanmaktad\u0131r. Hilton Helsinki Havaliman\u0131, Hilton Helsinki Strand ve Hilton Helsinki Kalastajatorppa bu oteller aras\u0131nda yer al\u0131yor. Ayr\u0131ca, Hilton Helsinki Havaliman\u0131&#8217;n\u0131n yenilenmesi i\u00e7in \u00e7ok a\u015famal\u0131 bir tadilat program\u0131 planlanmaktad\u0131r.<\/p>\n<h2>\u0130skandinavya&#8217;da Turizm Art\u0131\u015f\u0131<\/h2>\n<p>Bu anla\u015fma, \u0130skandinavya b\u00f6lgesindeki seyahat hareketlili\u011finin art\u0131\u015f g\u00f6sterdi\u011fi bir d\u00f6nemde ger\u00e7ekle\u015fiyor. Son y\u0131llarda, yurtd\u0131\u015f\u0131ndan gelen turist say\u0131s\u0131nda \u00f6nemli bir art\u0131\u015f g\u00f6zlemlenmi\u015ftir. 2025&#8217;te, \u0130sve\u00e7 70 milyon, Danimarka 68 milyon, Norve\u00e7 40 milyon ve Finlandiya 23 milyon geceleme kaydedilmi\u015ftir. Bu art\u0131\u015fta, do\u011fa temal\u0131 deneyimlere ve serin iklim destinasyonlar\u0131na olan ilginin etkili oldu\u011fu ifade edilmektedir.<\/p><div class=\"kanews-banner kanews-banner-single\"><div data-pz-slot=\"yazi-ici-2\" hidden><\/div><script>(function(s){var p=s.closest('[id^=\"custom_html-\"]')||s.parentElement;if(p&&p!==document.body&&(\/^custom_html-\/.test(p.id)||\/(^|[\\s_-])(ad|ads|reklam|banner|kanews-ad)([\\s_-]|$)\/i.test(p.className))){p.setAttribute('data-pz-wrap','');p.style.display='none';}if(!window.__pzq){window.__pzq=1;var j=document.createElement('script');j.async=1;j.src='https:\/\/www.pressio.media\/ads\/pz.js';document.head.appendChild(j);}})(document.currentScript)<\/script><\/div>\n<h2>\u015eirket Y\u00f6neticilerinin A\u00e7\u0131klamalar\u0131<\/h2>\n<p>Hilton&#8217;un CEO&#8217;su Chris Nassetta, &#8220;Bu stratejik anla\u015fma, \u0130skandinavya&#8217;daki b\u00fcy\u00fcmemiz i\u00e7in \u00f6nemli bir kilometre ta\u015f\u0131d\u0131r ve d\u00f6rt \u00f6nemli pazarda markalar\u0131m\u0131z\u0131 geni\u015fletmek i\u00e7in net bir yol sunmaktad\u0131r&#8221; dedi.<\/p>\n<p>Scandic Hotels Group&#8217;un CEO&#8217;su Jens Mathiesen ise, &#8220;Bu anla\u015fma, Scandic&#8217;in uzun vadeli b\u00fcy\u00fcme stratejisi ile uyumlu. Hilton markas\u0131yla ba\u015far\u0131l\u0131 bir \u015fekilde \u00e7al\u0131\u015farak, \u0130skandinavya&#8217;da i\u015fimizi b\u00fcy\u00fctmek i\u00e7in cazip f\u0131rsatlar g\u00f6r\u00fcyoruz&#8221; \u015feklinde konu\u015ftu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hilton ve Scandic, \u0130skandinavya&#8217;da otel yat\u0131r\u0131mlar\u0131n\u0131 art\u0131rmak&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":3369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"manset":[],"bilesen":[],"class_list":["post-3368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seyahat"],"_links":{"self":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/3368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/comments?post=3368"}],"version-history":[{"count":0,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/3368\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media\/3369"}],"wp:attachment":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media?parent=3368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/categories?post=3368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/tags?post=3368"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/manset?post=3368"},{"taxonomy":"bilesen","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/bilesen?post=3368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}