{"id":2992,"date":"2026-09-21T12:00:52","date_gmt":"2026-09-21T12:00:52","guid":{"rendered":"https:\/\/gezginraporu.com\/index.php\/2026\/09\/21\/indexa-markalarin-yapay-zekadaki-gorunurlugunu-once-olcuyor-sonra-artiriyor\/"},"modified":"2026-09-21T12:00:52","modified_gmt":"2026-09-21T12:00:52","slug":"indexa-markalarin-yapay-zekadaki-gorunurlugunu-once-olcuyor-sonra-artiriyor","status":"publish","type":"post","link":"https:\/\/gezginraporu.com\/index.php\/2026\/09\/21\/indexa-markalarin-yapay-zekadaki-gorunurlugunu-once-olcuyor-sonra-artiriyor\/","title":{"rendered":"Indexa markalar\u0131n yapay zekadaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00f6nce \u00f6l\u00e7\u00fcyor sonra art\u0131r\u0131yor"},"content":{"rendered":"

Yapay zeka platformlar\u0131 markalar i\u00e7in yeni bir "dijital vitrin"e d\u00f6n\u00fc\u015f\u00fcyor. T\u00fcrkiye merkezli teknoloji giri\u015fimi Indexa, bu yeni g\u00f6r\u00fcn\u00fcrl\u00fck alan\u0131n\u0131 \u00f6l\u00e7\u00fclebilir hale getirerek markalar\u0131n rakipleriyle aras\u0131ndaki fark\u0131 g\u00f6rmesini ve yapay zeka platformlar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc geli\u015ftirmesini sa\u011fl\u0131yor<\/strong><\/p>\n

Bilgiye eri\u015fim al\u0131\u015fkanl\u0131klar\u0131 k\u00f6kl\u00fc bir d\u00f6n\u00fc\u015f\u00fcmden ge\u00e7iyor. \u0130nsanlar ne alacaklar\u0131 ya da hangi markay\u0131 tercih edecekleri konusunda art\u0131k yapay zekaya daha fazla soru y\u00f6neltiyor. Bu d\u00f6n\u00fc\u015f\u00fcm sadece al\u0131\u015fveri\u015fle de s\u0131n\u0131rl\u0131 de\u011fil. Kullan\u0131c\u0131lar ayn\u0131 platformlara "Bu \u015firket g\u00fcvenilir mi", "T\u00fcrkiye'nin en g\u00fc\u00e7l\u00fc teknoloji \u015firketleri hangileri", "Bu kurumda \u00e7al\u0131\u015f\u0131l\u0131r m\u0131" ya da "Bu marka hakk\u0131nda son d\u00f6nemde neler konu\u015fuluyor" gibi sorular\u0131 da y\u00f6neltiyor. Boston Consulting Group'un "digital shelf space" (dijital raf alan\u0131) olarak tan\u0131mlad\u0131\u011f\u0131 bu yeni alan, markalar a\u00e7\u0131s\u0131ndan giderek daha stratejik hale geliyor. Yapay zeka modellerinin hangi kaynaklardan beslendi\u011fi, markalar\u0131 hangi ba\u011flamlarda \u00f6ne \u00e7\u0131kard\u0131\u011f\u0131 veya geri planda b\u0131rakt\u0131\u011f\u0131, \u015firketlerin do\u011frudan kontrol edemedi\u011fi ancak \u00f6l\u00e7\u00fcp y\u00f6netebilece\u011fi yeni bir rekabet alan\u0131 yarat\u0131yor.<\/p>\n

Y\u00fczde 100 yerli bir giri\u015fim olan Indexa da tam bu noktada konumlan\u0131yor. \u015eirket, markalar\u0131n yapay zeka platformlar\u0131nda hangi sorular kar\u015f\u0131s\u0131nda g\u00f6r\u00fcn\u00fcr oldu\u011funu, nas\u0131l konumland\u0131r\u0131ld\u0131\u011f\u0131n\u0131, hangi kaynaklarla ili\u015fkilendirildi\u011fini ve rakiplerine k\u0131yasla nerede durdu\u011funu analiz ederek bu g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc \u00f6l\u00e7\u00fclebilir bir marka verisine d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n

Soruda de\u011fil cevab\u0131n i\u00e7inde yer almak gerekiyor<\/strong><\/p>\n

Indexa Kurucu Orta\u011f\u0131 ve CEO'su B\u00fcnyamin Sara\u00e7, ya\u015fanan de\u011fi\u015fimin klasik arama davran\u0131\u015f\u0131ndaki basit bir kanal kaymas\u0131ndan \u00e7ok daha b\u00fcy\u00fck oldu\u011funu belirtti. Sara\u00e7, "Son 20 y\u0131lda \u015firketler Google'da nas\u0131l g\u00f6r\u00fcnd\u00fcklerini, sosyal medyada nas\u0131l konu\u015fulduklar\u0131n\u0131 ve medyada nas\u0131l yer ald\u0131klar\u0131n\u0131 ayr\u0131 ayr\u0131 \u00f6l\u00e7t\u00fc. \u015eimdi bu \u00f6l\u00e7\u00fcm setine yeni bir soru ekleniyor: Yapay zeka, benim markam hakk\u0131nda insanlara ne s\u00f6yl\u00fcyor? Markalar i\u00e7in rekabet alan\u0131 b\u00f6ylece Google'\u0131n ilk sayfas\u0131ndan \u00e7ok daha geni\u015f bir zemine yani yapay zekan\u0131n olu\u015fturdu\u011fu cevaplar\u0131n i\u00e7ine ta\u015f\u0131n\u0131yor" dedi.<\/p>\n

"Arama motorlar\u0131 \u00e7a\u011f\u0131nda \u015firketler, sonu\u00e7 sayfas\u0131n\u0131n ilk s\u0131ras\u0131nda g\u00f6r\u00fcnmek i\u00e7in rekabet ediyordu. \u00dcretken yapay zeka d\u00f6neminde ise rekabet, do\u011frudan cevab\u0131n i\u00e7inde yer almak \u00fczerinden \u015fekilleniyor" diyen Sara\u00e7, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn tek ba\u015f\u0131na yeterli olmad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Sara\u00e7, "Markan\u0131n hangi ba\u011flamda an\u0131ld\u0131\u011f\u0131 da \u00f6nemli. Indexa bu nedenle markalar\u0131n yaln\u0131zca ka\u00e7 kez an\u0131ld\u0131\u011f\u0131n\u0131 de\u011fil; tavsiye edilme (recommendation), kaynak g\u00f6sterilme (citation), duygu analizi (sentiment), yapay zeka ses pay\u0131 (AI Share of Voice) ve rakip a\u00e7\u0131\u011f\u0131 (competitor gap) gibi farkl\u0131 g\u00f6stergeleri birlikte analiz ediyor" ifadesini kulland\u0131.<\/p>\n

Marka nas\u0131l daha fazla g\u00f6r\u00fcn\u00fcr oluyor?<\/strong><\/p>\n

Sara\u00e7, Indexa'n\u0131n \u00e7al\u0131\u015fma bi\u00e7imini \u015fu \u015fekilde \u00f6zetledi: Indexa olarak bizimle \u00e7al\u0131\u015fmak isteyen markalar i\u00e7in \u00f6ncelikle bir 'Indexa Skor' belirliyoruz. 200'\u00fcn \u00fczerinde parametreye bakarak bir markan\u0131n yapay zeka ara\u00e7lar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fck skorunu 100 \u00fczerinden bir puanlama y\u00f6ntemi ile \u00e7\u0131kart\u0131yoruz. \u0130kinci a\u015famam\u0131z raporlama b\u00f6l\u00fcm\u00fc. Markay\u0131 rakipleri ile kar\u015f\u0131la\u015ft\u0131r\u0131yoruz. Marka hangi sorgularda insanlar\u0131n kar\u015f\u0131lar\u0131na \u00e7\u0131k\u0131yor; hizmet alma m\u0131, bilgi edinme mi ya da ba\u015fka t\u00fcrl\u00fc bir ama\u00e7la m\u0131 aranm\u0131\u015f onlar\u0131 raporluyoruz. Bu raporlama ile birlikte bir yol haritas\u0131 \u00e7\u0131kart\u0131yoruz. Marka olarak neleri yaparlarsa yapay zeka ara\u00e7lar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fcklerinin \u00fcst s\u0131ralara \u00e7\u0131kabilece\u011fini s\u00f6yl\u00fcyoruz. Markalar dilerse bunun optimizasyonunu da biz \u00fcstleniyoruz ve markalar\u0131m\u0131z\u0131n g\u00f6r\u00fcn\u00fcrl\u00fcklerini art\u0131r\u0131yoruz."<\/p>\n

Indexa'y\u0131 yaln\u0131zca yeni nesil bir SEO arac\u0131 olarak konumland\u0131rmad\u0131klar\u0131n\u0131 vurgulayan Sara\u00e7, "Bug\u00fcn ChatGPT, Gemini ve Claude gibi platformlar insanlar\u0131n bilgiye ula\u015fma bi\u00e7imine g\u00fc\u00e7l\u00fc bir katman ekliyor. Yar\u0131n farkl\u0131 platformlar ortaya \u00e7\u0131kabilir. Bizim oda\u011f\u0131m\u0131z belirli bir platform de\u011fil; markalar\u0131n yapay zeka sistemlerinde nas\u0131l temsil edildi\u011fini, hangi kaynaklarla ili\u015fkilendirildi\u011fini, hangi konularda g\u00fc\u00e7l\u00fc veya zay\u0131f oldu\u011funu ve rakipleriyle aras\u0131ndaki fark\u0131 \u00f6l\u00e7mek. Ard\u0131ndan elde edilen veriler do\u011frultusunda markalar\u0131n yapay zeka ortam\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc geli\u015ftirecek optimizasyonlar\u0131 hayata ge\u00e7irmelerini sa\u011fl\u0131yoruz. Bu nedenle Indexa'y\u0131 yaln\u0131zca Generative Engine Optimization (GEO) kapsam\u0131nda de\u011fil, daha geni\u015f bir AI Brand Intelligence alan\u0131nda konumland\u0131r\u0131yoruz. Hedefimiz, yapay zeka platformlar\u0131ndaki marka temsilini \u015firketlerin kurumsal \u00f6l\u00e7\u00fcm setinin kal\u0131c\u0131 bir par\u00e7as\u0131 haline getirmek" diyerek s\u00f6zlerini tamamlad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yapay zeka platformlar\u0131 markalar i\u00e7in yeni bir “dijital vitrin”e d\u00f6n\u00fc\u015f\u00fcyor. T\u00fcrkiye merkezli teknoloji giri\u015fimi Indexa, bu yeni g\u00f6r\u00fcn\u00fcrl\u00fck alan\u0131n\u0131 \u00f6l\u00e7\u00fclebilir hale getirerek markalar\u0131n rakipleriyle aras\u0131ndaki fark\u0131 g\u00f6rmesini ve yapay zeka platformlar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc geli\u015ftirmesini sa\u011fl\u0131yor<\/p>\n","protected":false},"author":1,"featured_media":2993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"manset":[],"bilesen":[],"class_list":["post-2992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressio"],"_links":{"self":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/2992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/comments?post=2992"}],"version-history":[{"count":0,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/2992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media\/2993"}],"wp:attachment":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media?parent=2992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/categories?post=2992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/tags?post=2992"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/manset?post=2992"},{"taxonomy":"bilesen","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/bilesen?post=2992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}