{"id":2978,"date":"2026-09-02T13:26:16","date_gmt":"2026-09-02T13:26:16","guid":{"rendered":"https:\/\/gezginraporu.com\/index.php\/2026\/09\/02\/uluslararasi-istanbul-turizm-fuari-icin-geri-sayim-basladi\/"},"modified":"2026-09-02T13:26:16","modified_gmt":"2026-09-02T13:26:16","slug":"uluslararasi-istanbul-turizm-fuari-icin-geri-sayim-basladi","status":"publish","type":"post","link":"https:\/\/gezginraporu.com\/index.php\/2026\/09\/02\/uluslararasi-istanbul-turizm-fuari-icin-geri-sayim-basladi\/","title":{"rendered":"ULUSLARARASI \u0130STANBUL TUR\u0130ZM FUARI \u0130\u00c7\u0130N GER\u0130 SAYIM BA\u015eLADI"},"content":{"rendered":"

5 y\u0131lda kendi alan\u0131nda d\u00fcnyan\u0131n en b\u00fcy\u00fck ilk \u00fc\u00e7 fuar\u0131 aras\u0131na girmeyi hedefleyen Uluslararas\u0131 \u0130stanbul Turizm Fuar\u0131 bas\u0131n toplant\u0131s\u0131 Dream Project Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mete Vardar, Dream Project Y\u00f6netim Kurulu \u00dcyesi ve CEO\u2019su Volkan Ataman ev sahipli\u011finde Swissotel The Bosphorus\u2019ta ger\u00e7ekle\u015fti. Y\u00fcksek hacimli i\u015f birli\u011fi potansiyeliyle kap\u0131lar\u0131n\u0131 a\u00e7maya haz\u0131rlanan ITF, 300 uluslararas\u0131 sat\u0131n almac\u0131 ve 8 bin B2B g\u00f6r\u00fc\u015fmeyle T\u00fcrkiye turizmi i\u00e7in yeni i\u015f ba\u011flant\u0131lar\u0131n\u0131n adresi olacak.<\/strong><\/p>\n

TUR\u0130ZM D\u00dcNYASI \u0130STANBUL\u2019DA BULU\u015eUYOR: G\u00dcNDEM 2027<\/h2>\n

Daha fazla turistten \u00e7ok, daha fazla harcayan, daha uzun konaklayan ve T\u00fcrkiye\u2019ye daha y\u00fcksek ekonomik de\u011fer b\u0131rakan ziyaret\u00e7i hedefleniyor. Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn ticaret aya\u011f\u0131n\u0131 ise Uluslararas\u0131 \u0130stanbul Turizm Fuar\u0131 (ITF) g\u00fc\u00e7lendiriyor. 5 y\u0131l i\u00e7inde d\u00fcnyan\u0131n en b\u00fcy\u00fck 3 turizm fuar\u0131ndan biri olmay\u0131 hedefleyen ITF, T\u00fcrkiye turizm sekt\u00f6r\u00fcn\u00fcn t\u00fcm payda\u015flar\u0131n\u0131 k\u00fcresel liderlik hedefi etraf\u0131nda bulu\u015fturmak i\u00e7in g\u00fcn say\u0131yor. 24-25 Eyl\u00fcl\u2019de Yenikap\u0131\u2019da d\u00f6rd\u00fcnc\u00fc kez d\u00fczenlenecek fuarda son haz\u0131rl\u0131klar t\u00fcm h\u0131z\u0131yla devam ederken, fuara adeta talep patlamas\u0131 ya\u015fand\u0131. Bu y\u0131l 10 bin metrekarelik alanda ger\u00e7ekle\u015ftirilecek fuarda, 29 \u00fclkeden 345'in \u00fczerinde kat\u0131l\u0131mc\u0131 firma ve 39 \u00fclkeden 300 uluslararas\u0131 sat\u0131n almac\u0131 a\u011f\u0131rlanacak. \u0130ki ay kala t\u00fcm taleplerin doldu\u011fu ve yeni taleplere cevap verilemedi\u011fi fuar kapsam\u0131nda bu y\u0131l Hosted Buyer (Sat\u0131n almac\u0131) program\u0131na 1.245 uluslararas\u0131 ba\u015fvuru gelirken, ,toplam 300 uluslararas\u0131 sat\u0131n almac\u0131 \u0130stanbul\u2019da a\u011f\u0131rlanacak. \u0130ngiltere ve Avrupa, BDT, Orta Do\u011fu, Amerika, Asya-Pasifik, Avustralya ve Afrika pazarlar\u0131na kadar \u00e7ok geni\u015f bir co\u011frafyadan gelen hosted buyerlar, T\u00fcrk turizmine g\u00fc\u00e7l\u00fc bir katk\u0131 sunacak. Hosted buyerlar\u0131n beyan ettikleri y\u0131ll\u0131k b\u00fct\u00e7eler ve T\u00fcrkiye\u2019ye ay\u0131rd\u0131klar\u0131 harcama paylar\u0131 \u00fczerinden yap\u0131lan hesaplamada y\u00fcksek hacimli bir i\u015f birli\u011fi potansiyelinin ITF\u2019de olu\u015fmas\u0131 bekleniyor.<\/p>\n

8 B\u0130N B2B G\u00d6R\u00dc\u015eME<\/h2>\n

ITF\u2019nin Hosted Buyer program\u0131, fuar ba\u015flamadan \u00f6nce ticari ba\u011flant\u0131lar\u0131n kurulmas\u0131na da imkan sa\u011fl\u0131yor. Online B2B randevu sistemi \u00fczerinden buyerlar kat\u0131l\u0131mc\u0131 firmalarla g\u00f6r\u00fc\u015fmelerini \u00f6nceden planlarken, profesyonel ziyaret\u00e7iler de firmalardan randevu alabiliyor. Bu y\u0131l fuarda 8 binin \u00fczerinde B2B g\u00f6r\u00fc\u015fme yap\u0131lmas\u0131 bekleniyor. General Electric Healthcare, Xiaomi, HelmsBriscoe, Kohler, MCI Group, Petronas, Nippon Electric Company, Xiamen C&D International Travel Service Group, Terramundus, Sinopharm, BCD Travel, American Express, Booking.com, Trip.com ve Expedia gibi global \u015firketlerin y\u00f6neticilerinin kat\u0131laca\u011f\u0131 fuarda, \u00e7ok g\u00fc\u00e7l\u00fc bir i\u015f birli\u011fi potansiyeli de olu\u015facak.<\/p>\n

Fuarda 16.30\u2019a kadar uygulanan ses yasa\u011f\u0131 sayesinde kat\u0131l\u0131mc\u0131 ve sat\u0131n al\u0131c\u0131lar\u0131n stantlar\u0131nda rahat bir \u015fekilde B2B g\u00f6r\u00fc\u015fmelerini ger\u00e7ekle\u015ftirmeleri hedefleniyor. Uluslararas\u0131 sat\u0131n al\u0131c\u0131lar i\u00e7in d\u00fczenlenen Bo\u011faz turlar\u0131 ve tarihi yar\u0131mada programlar\u0131yla da \u0130stanbul'un destinasyon olarak do\u011frudan deneyimlenmesi sa\u011flanacak.<\/p>\n

Uluslararas\u0131 medya kurulu\u015flar\u0131 aras\u0131nda Financial Times, ATOR, Breaking Travel News, Blum Connect, Connoisseur Circle, EVINTRA, Flying Media, TRVL COUNTER ve Travel And Tour World gibi \u00f6nemli yay\u0131nlar fuarda a\u011f\u0131rlanacak.<\/p>\n

17 B\u0130N ULUSAL & ULUSLARARASI Z\u0130YARET\u00c7\u0130<\/h2>\n

Bu y\u0131l fuarda Karayipler, Bulgaristan, Bosna-Hersek, S\u0131rbistan, Karada\u011f, Suudi Arabistan, Birle\u015fik Arap Emirlikleri, M\u0131s\u0131r, G\u00fcney Kore, Macaristan, Vietnam, \u0130talya, Hindistan, Birle\u015fik Krall\u0131k, Rusya ve Peru\u2019nun da aralar\u0131nda bulundu\u011fu \u00e7ok say\u0131da \u00fclkeden stantl\u0131 kat\u0131l\u0131m ger\u00e7ekle\u015fecek. ITF\u2019de bu y\u0131l 17 binin \u00fczerinde ziyaret\u00e7i bekleniyor. Fuar tarihine kadar uluslararas\u0131 profesyonel ziyaret\u00e7i say\u0131s\u0131n\u0131n 2 bin 500-3 bin seviyesine ta\u015f\u0131nmas\u0131 hedefleniyor. \u0130stanbul turizmine de g\u00fc\u00e7l\u00fc bir katk\u0131 sunacak olan fuar hem konaklama hem de yeme-i\u00e7me sekt\u00f6r\u00fcnde doping etkisi yaratacak.<\/p>\n

TUR\u0130ZM Z\u0130RVES\u0130<\/h2>\n

\u0130stanbul Turizm Fuar\u0131 kapsam\u0131nda d\u00fczenlenecek Turizm Zirvesi, sekt\u00f6r\u00fcn \u00f6nde gelen ulusal ve uluslararas\u0131 temsilcilerini \u0130stanbul\u2019da bir araya getirecek. \u0130ki g\u00fcn boyunca ger\u00e7ekle\u015ftirilecek zirvede 18 farkl\u0131 oturum ba\u015fl\u0131\u011f\u0131nda 83 ulusal ve uluslararas\u0131 konu\u015fmac\u0131 sekt\u00f6r\u00fcn g\u00fcndemini de\u011ferlendirecek.<\/p>\n

Zirvede; Uluslararas\u0131 Kongre ve Konvansiyonlar Birli\u011fi (ICCA) Ba\u015fkan\u0131, CityDNA ve London and Partners Kongre ve Konvansiyon B\u00fcrosu Avrupa Ba\u015fkan\u0131, Booking.com Orta Do\u011fu, Afrika ve T\u00fcrkiye B\u00f6lge M\u00fcd\u00fcr\u00fc, Tripadvisor Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve Uluslararas\u0131 Destinasyonlar Birlikleri Vakf\u0131 M\u00fctevelli Heyeti Ba\u015fkan\u0131, Avrupa Otelciler, Restoranlar ve Kafeler Birli\u011fi (HOTREC) Ba\u015fkan\u0131, Trip.com Group G\u00fcney Avrupa Pazar Direkt\u00f6r\u00fc, K\u00fcresel S\u00fcrd\u00fcr\u00fclebilir Turizm Konseyi (GSTC) Ba\u015fkan\u0131, Wyndham Hotels Avrupa, Orta Do\u011fu ve Afrika Ba\u015fkan\u0131, Hilton Avrupa B\u00f6lge Ba\u015fkan Yard\u0131mc\u0131s\u0131, EasyJet Holidays Operasyondan Sorumlu \u00dcst D\u00fczey Y\u00f6netici (CCO), Rusya Turizm End\u00fcstrisi Birli\u011fi Ba\u015fkan\u0131 ve Belarus Seyahat Acentalar\u0131 Birli\u011fi Ba\u015fkan\u0131 gibi sekt\u00f6r\u00fcn \u00f6nemli isimleri konu\u015fmac\u0131 olarak yer alacak.<\/p>\n

2026 y\u0131l\u0131n\u0131n turizm performans\u0131n\u0131n de\u011ferlendirilece\u011fi zirvede, sekt\u00f6r\u00fcn 2027 beklentileri de ele al\u0131nacak. Sekt\u00f6r de\u011ferlendirmelerinden global trendlere, s\u00fcrd\u00fcr\u00fclebilirlikten MICE end\u00fcstrisine, OTA\u2019lardan teknolojiye kadar turizmin g\u00fcndemindeki bir\u00e7ok \u00f6nemli konu farkl\u0131 oturumlarda masaya yat\u0131r\u0131lacak.<\/p>\n

Zirvede ayr\u0131ca, BDT pazar\u0131, M\u0131s\u0131r pazar\u0131, MICE end\u00fcstrisi ve turizmde \u00f6ne \u00e7\u0131kan yeni trendler ele al\u0131nacak. \u0130stanbul Kongre ve Ziyaret\u00e7i B\u00fcrosu sponsorlu\u011funda d\u00fczenlenecek \u201cVizyon 2036: K\u00fcresel Sekt\u00f6r Liderlerinin G\u00f6z\u00fcnden Destinasyonlar\u0131n Konumland\u0131r\u0131lmas\u0131\u201d oturumunda uluslararas\u0131 turizm sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen isimleri yer alacak. Ayr\u0131ca M\u0131s\u0131r Pazar\u0131 ve Mu\u011fla Destinasyon Oturumlar\u0131 ile sekt\u00f6r\u00fcn \u00f6nemli temsilcileri ve yerel y\u00f6neticiler deneyimlerini kat\u0131l\u0131mc\u0131larla payla\u015facak. Uluslararas\u0131 \u0130stanbul Turizm Fuar\u0131 kapsam\u0131nda 24 Eyl\u00fcl ak\u015fam\u0131 Swiss\u00f4tel The Bosphorus\u2019ta ger\u00e7ekle\u015ftirilecek \u0130TF Gala Party, sekt\u00f6r\u00fcn \u00f6nde gelen temsilcilerini bir araya getirecek. Yerli ve yabanc\u0131 turizm profesyonellerinin kat\u0131l\u0131m\u0131yla d\u00fczenlenecek gala gecesi, fuar\u0131n yaratt\u0131\u011f\u0131 i\u015f birli\u011fi ve networking ortam\u0131n\u0131 daha da g\u00fc\u00e7lendirecek.<\/p>\n

PLANLI VE \u0130ST\u0130KRARLI B\u00dcY\u00dcME<\/h2>\n

Fuar \u00f6ncesi d\u00fczenlenen bas\u0131n toplant\u0131s\u0131nda sorular\u0131 yan\u0131tlayan Dream Project Y\u00f6netim Kurulu \u00dcyesi ve CEO\u2019su Volkan Ataman, bu y\u0131l Uluslararas\u0131 \u0130stanbul Turizm Fuar\u0131\u2019n\u0131n d\u00f6rd\u00fcnc\u00fcs\u00fcn\u00fc ger\u00e7ekle\u015ftirdiklerini s\u00f6yledi. \u201c\u0130lk g\u00fcnden itibaren planl\u0131 ve istikrarl\u0131 bir \u015fekilde b\u00fcy\u00fcyoruz\u201d diyen Ataman, \u201c\u0130lk y\u0131l\u0131m\u0131zdan bug\u00fcne metrekare baz\u0131nda y\u00fczde 49, T\u00fcrkiye\u2019ye kazand\u0131rd\u0131\u011f\u0131m\u0131z nitelikli Hosted Buyer say\u0131s\u0131nda ise y\u00fczde 80 b\u00fcy\u00fcd\u00fck. \u00dc\u00e7\u00fcnc\u00fc y\u0131l\u0131m\u0131zda da TOBB (T\u00fcrkiye Odalar ve Borsalar Birli\u011fi) gerekli kriterlerini tamamlayarak uluslararas\u0131 fuar unvan\u0131n\u0131 almaya hak kazand\u0131k\u201d ifadelerini kulland\u0131.<\/p>\n

HEDEF 5 YILDA \u0130LK 3<\/h2>\n

\u00d6n\u00fcm\u00fczdeki 5 y\u0131lda d\u00fcnyan\u0131n en b\u00fcy\u00fck ilk \u00fc\u00e7 turizm fuar\u0131 aras\u0131na girmeyi hedeflediklerini hat\u0131rlatan Ataman, bu hedefin ula\u015f\u0131labilirli\u011fini ise \u015fu s\u00f6zlerle \u00f6zetledi: \u201cBirincisi sekt\u00f6r\u00fcn deste\u011fi. Sekt\u00f6r\u00fcm\u00fcz\u00fcn lider kurulu\u015flar\u0131n\u0131n yan\u0131 s\u0131ra kamu kurum ve kurulu\u015flar\u0131n\u0131n da g\u00fc\u00e7l\u00fc deste\u011fini g\u00f6r\u00fcyoruz. \u0130kincisi nitelikli Hosted Buyer program\u0131m\u0131z. Bizim i\u00e7in sadece \u0130stanbul\u2019a ka\u00e7 buyer getirdi\u011fimiz de\u011fil, hangi buyer\u0131 getirdi\u011fimiz ve burada ne kadar i\u015f \u00fcretti\u011fimiz \u00f6nemli. T\u00fcrkiye ile i\u015f yapan veya T\u00fcrkiye\u2019de yeni i\u015f geli\u015ftirmek isteyen, y\u00fcksek i\u015f hacmine sahip outgoing acentalar\u0131, DMC\u2019leri, tur operat\u00f6rlerini ve kurumsal \u015firketlerin sat\u0131n alma y\u00f6neticilerini sekt\u00f6r\u00fcm\u00fczle bulu\u015fturuyoruz. Bu y\u0131l B2B sistemimiz \u00fczerinden 8 binin \u00fczerinde g\u00f6r\u00fc\u015fme ger\u00e7ekle\u015ftirilmesini bekliyoruz. \u00dc\u00e7\u00fcnc\u00fcs\u00fc uluslararas\u0131 b\u00fcy\u00fcme.\u201d Bu y\u0131l stant sat\u0131\u015flar\u0131m\u0131z\u0131 fuardan yakla\u015f\u0131k iki ay \u00f6nce tamamlad\u0131k. Bug\u00fcn yeni taleplere olumlu yan\u0131t veremeyecek noktaday\u0131z. Bu da bize b\u00fcy\u00fcme ihtiyac\u0131n\u0131 \u00e7ok net g\u00f6steriyor\u201d diye konu\u015ftu.<\/p>\n

\u0130\u015e HACM\u0130N\u0130 ARTIRACAKLAR<\/h2>\n

Bu y\u0131l Hosted Buyer program\u0131m\u0131z kapsam\u0131nda 300 uluslararas\u0131 sat\u0131n almac\u0131y\u0131 \u0130stanbul\u2019da a\u011f\u0131rlayacaklar\u0131n\u0131 anlatan Ataman, \u201cPrograma toplam 1.245 uluslararas\u0131 ba\u015fvuru ald\u0131k. Buyerlar\u0131m\u0131z BDT\u2019den \u0130ngiltere\u2019ye, Avrupa\u2019dan Amerika\u2019ya, K\u00f6rfez\u2019den Hindistan, \u00c7in ve Asya pazarlar\u0131na kadar \u00e7ok geni\u015f bir co\u011frafyadan geliyor. Ama bizim i\u00e7in burada say\u0131dan daha \u00f6nemli olan buyer profilinin niteli\u011fi ve sat\u0131n alma g\u00fcc\u00fc. Program\u0131m\u0131zda CEO, \u015firket sahibi, Managing Director, Commercial Director, Global VP ve sat\u0131n alma y\u00f6neticileri gibi do\u011frudan karar veren ve b\u00fct\u00e7e y\u00f6neten profesyoneller bulunuyor. Ba\u015fvurular\u0131n 642\u2019sinde T\u00fcrkiye\u2019de yeni i\u015f geli\u015ftirme veya mevcut i\u015f hacmini art\u0131rma y\u00f6n\u00fcnde olumlu bir yakla\u015f\u0131m g\u00f6r\u00fcyoruz\u201d dedi. Buyerlar\u0131n beyan ettikleri y\u0131ll\u0131k b\u00fct\u00e7eler ve T\u00fcrkiye\u2019ye ay\u0131rd\u0131klar\u0131 harcama paylar\u0131 \u00fczerinden bir hesaplama yapt\u0131klar\u0131n\u0131 anlatan Ataman, \u201cT\u00fcrkiye a\u00e7\u0131s\u0131ndan y\u00fcksek hacimli bir ticari i\u015fbirli\u011fi potansiyeli g\u00f6r\u00fcyoruz. Bu potansiyel, Hosted Buyer\u2019lar\u0131n beyan ettikleri b\u00fct\u00e7eler ve T\u00fcrkiye\u2019ye ay\u0131rd\u0131klar\u0131 harcama paylar\u0131 \u00fczerinden ortaya \u00e7\u0131k\u0131yor.\u201d Bizim a\u00e7\u0131m\u0131zdan \u00f6nemli olan da bu potansiyeli fuar s\u0131ras\u0131nda ger\u00e7ek i\u015f ba\u011flant\u0131lar\u0131na ve kontratlara d\u00f6n\u00fc\u015ft\u00fcrmek\u201d \u015feklinde konu\u015ftu.<\/p>\n

HEDEF 12 AYA YAYMAK<\/h2>\n

150 \u00fclkeden 10 bin turizm profesyoneliyle bir anket d\u00fczenlediklerini aktaran Ataman, \u201cBu anket T\u00fcrkiye\u2019nin geleneksel pazarlar\u0131m\u0131z\u0131n d\u0131\u015f\u0131nda da \u00f6nemli bir b\u00fcy\u00fcme potansiyeline sahip oldu\u011funu g\u00f6steriyor. \u00d6zellikle \u00c7in, G\u00fcney Kore ve Japonya ba\u015fta olmak \u00fczere Asya-Pasifik; ABD ve Latin Amerika ile Orta Do\u011fu ve Kuzey Afrika pazarlar\u0131nda \u00f6nemli f\u0131rsatlar g\u00f6r\u00fcyoruz. Burada hedefimiz sadece turist say\u0131s\u0131n\u0131 art\u0131rmak de\u011fil. Daha uzun konaklayan, daha fazla harcama yapan ve T\u00fcrkiye\u2019nin farkl\u0131 turizm \u00fcr\u00fcnlerini deneyimleyen nitelikli ziyaret\u00e7i profilini b\u00fcy\u00fctmek ve turizmi 12 aya yaymak\u201d dedi. 2026 turizm sezonuna dair de de\u011ferlendirmelerde bulunan Ataman, bu y\u0131l\u0131n b\u00f6lgesel jeopolitik gerilimlerin g\u00f6lgesinde oldu\u011funu ancak ona ra\u011fmen T\u00fcrkiye\u2019nin ise pazar \u00e7e\u015fitlili\u011fi sayesinde darbelere kar\u015f\u0131 diren\u00e7 g\u00f6sterdi\u011fini s\u00f6yledi. 2027 y\u0131l\u0131na dair beklentilerini payla\u015fan Ataman, \u201c\u0130ngiltere, Avrupa, BDT ve Orta Do\u011fu gibi g\u00fc\u00e7l\u00fc oldu\u011fumuz pazarlardaki konumumuzu korurken Asya-Pasifik, Uzak Do\u011fu ve Amerika pazarlar\u0131nda \u00f6nemli bir b\u00fcy\u00fcme potansiyeli g\u00f6r\u00fcyoruz. Ama turizmde ba\u015far\u0131y\u0131 art\u0131k yaln\u0131zca turist say\u0131s\u0131yla \u00f6l\u00e7mememiz gerekiyor. Bizim i\u00e7in esas konu daha uzun konaklayan, daha fazla harcama yapan ve T\u00fcrkiye\u2019nin farkl\u0131 turizm \u00fcr\u00fcnlerini deneyimleyen nitelikli ziyaret\u00e7i profilini b\u00fcy\u00fctmek. L\u00fcks turizm, MICE, incentive, gastronomi, k\u00fclt\u00fcr ve deneyim turizmi bu a\u00e7\u0131dan \u00e7ok \u00f6nemli. Daha uzun konaklama ve daha y\u00fcksek ki\u015fi ba\u015f\u0131 harcama yaratt\u0131\u011f\u0131m\u0131zda, turist say\u0131s\u0131ndaki art\u0131\u015f\u0131n \u00f6tesinde \u00e7ok daha g\u00fc\u00e7l\u00fc bir ekonomik de\u011fer olu\u015fturabiliriz. 2027\u2019de de mevcut g\u00fc\u00e7l\u00fc pazarlar\u0131m\u0131z\u0131 korurken, bu y\u00fcksek potansiyelli pazarlardan ald\u0131\u011f\u0131m\u0131z pay\u0131 art\u0131rmay\u0131 hedefliyoruz\u201d \u015feklinde konu\u015ftu.<\/p>\n

B\u0130R V\u0130ZYON PLATFORMU<\/h2>\n

T\u00fcrkiye Otelciler Birli\u011fi (T\u00dcROB) Y\u00f6netim Kurulu Ba\u015fkan\u0131 M\u00fcberra Eresin de, \u0130stanbul Turizm Fuar\u0131\u2019n\u0131n yaln\u0131zca ticari ili\u015fkilerin kuruldu\u011fu bir bulu\u015fma noktas\u0131 de\u011fil, ayn\u0131 zamanda bilginin, deneyimin ve uluslararas\u0131 vizyonun payla\u015f\u0131ld\u0131\u011f\u0131 bir platform haline geldi\u011fini s\u00f6yledi. Eresin, \u201cUluslararas\u0131 sat\u0131n al\u0131c\u0131larla T\u00fcrkiye\u2019deki turizm profesyonelleri aras\u0131nda ger\u00e7ekle\u015ftirilecek B2B g\u00f6r\u00fc\u015fmelerin, yeni ticari ba\u011flant\u0131lar\u0131n kurulmas\u0131na ve kar\u015f\u0131l\u0131kl\u0131 i\u015f hacminin geli\u015ftirilmesine katk\u0131 sa\u011flayaca\u011f\u0131na inan\u0131yoruz\u201d diye konu\u015ftu.<\/p>\n

Bas\u0131n toplant\u0131s\u0131nda konu\u015fan \u0130stanbul Ticaret Odas\u0131 (\u0130TO) Y\u00f6netim Kurulu \u00dcyesi Turizm Geli\u015ftirme ve E\u011fitim Vakf\u0131 (TUGEV) Ba\u015fkan Yard\u0131mc\u0131s\u0131 Bahad\u0131r Ya\u015f\u0131k, \u2018\u0130stanbul, kongre, toplant\u0131 ve etkinlik turizminde son d\u00f6nemde yakalad\u0131\u011f\u0131 y\u00fckseli\u015fi s\u00fcrd\u00fcr\u00fcrken, \u0130stanbul Turizm Fuar\u0131\u2019n\u0131n bu s\u00fcre\u00e7teki rol\u00fc giderek daha da \u00f6nemli bir hale geliyor. \u0130stanbul\u2019un uluslararas\u0131 ba\u011flant\u0131lar\u0131n\u0131 geni\u015fletmesi ve sekt\u00f6r\u00fcm\u00fcz\u00fc \u015fekillendirecek yeni f\u0131rsatlar\u0131n olu\u015fmas\u0131 a\u00e7\u0131s\u0131ndan fuarda \u00f6nemli ba\u015far\u0131lar elde edilece\u011fine inan\u0131yoruz.\u2019 dedi.<\/p>\n

T\u00fcrkiye Turizm Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (TTYD) Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Hediye G\u00fcral G\u00fcr de, \u2018Uluslararas\u0131 \u0130stanbul Turizm Fuar\u0131\u2019n\u0131n turizm sekt\u00f6r\u00fcn\u00fcn farkl\u0131 payda\u015flar\u0131n\u0131 ayn\u0131 platformda bulu\u015fturmas\u0131n\u0131n \u00f6nemine dikkat \u00e7ekerek, \u201c\u0130stanbul\u2019un turizmdeki uluslararas\u0131 konumunu g\u00fc\u00e7lendirmek ve T\u00fcrkiye\u2019nin turizm potansiyelini daha geni\u015f pazarlara ta\u015f\u0131mak i\u00e7in sekt\u00f6r\u00fcn t\u00fcm payda\u015flar\u0131n\u0131n bir araya geldi\u011fi platformlara ihtiyac\u0131m\u0131z var. Uluslararas\u0131 \u0130stanbul Turizm Fuar\u0131\u2019n\u0131n yat\u0131r\u0131mc\u0131lar, turizm profesyonelleri ve uluslararas\u0131 pazarlar aras\u0131nda yeni i\u015f birliklerinin geli\u015ftirilmesine katk\u0131 sa\u011flayaca\u011f\u0131na inan\u0131yorum. \u00d6zellikle turizmin 12 aya yay\u0131lmas\u0131 ve y\u00fcksek katma de\u011ferli turizm alanlar\u0131n\u0131n geli\u015ftirilmesi a\u00e7\u0131s\u0131ndan bu t\u00fcr bulu\u015fmalar\u0131 \u00e7ok de\u011ferli buluyoruz.\u2019 dedi.<\/p>\n

T\u00fcrkiye Seyahat Acentalar\u0131 Birli\u011fi (T\u00dcRSAB) Y\u00f6netim Kurulu \u00dcyesi G\u00fcrkan \u00d6zcan da, \u2018Uluslararas\u0131 \u0130stanbul Turizm Fuar\u0131\u2019n\u0131n d\u00fcnyan\u0131n en \u00f6nemli fuarlar\u0131ndan biri oldu\u011funu belirterek; Uluslararas\u0131 \u0130stanbul Turizm Fuar\u0131, T\u00fcrkiye\u2019nin turizm sekt\u00f6r\u00fcn\u00fc uluslararas\u0131 pazarlardaki \u00f6nemli akt\u00f6rlerle bulu\u015fturan g\u00fc\u00e7l\u00fc bir ticaret platformu. \u00d6zellikle seyahat acentalar\u0131m\u0131z\u0131n yeni i\u015f ba\u011flant\u0131lar\u0131 kurmas\u0131 ve farkl\u0131 pazarlardaki f\u0131rsatlar\u0131 de\u011ferlendirmesi a\u00e7\u0131s\u0131ndan fuar\u0131n \u00f6nemli bir katk\u0131 sa\u011flayaca\u011f\u0131na inan\u0131yorum. T\u00fcrkiye\u2019nin turizmdeki g\u00fcc\u00fcn\u00fc ve \u00e7e\u015fitlili\u011fini daha geni\u015f pazarlara ta\u015f\u0131mak i\u00e7in bu t\u00fcr bulu\u015fmalar\u0131 \u00e7ok de\u011ferli buluyoruz. \u2019dedi.<\/p>\n

M\u0130LYON DOLARLIK B\u00dcT\u00c7ELER<\/h2>\n

Uluslararas\u0131 \u0130stanbul Turizm Fuar\u0131 \u00f6ncesinde uluslararas\u0131 dan\u0131\u015fmanl\u0131k \u015firketi i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen kapsaml\u0131 ara\u015ft\u0131rma da T\u00fcrkiye turizmine y\u00f6nelik g\u00fc\u00e7l\u00fc ilgiyi ortaya koydu. 150 \u00fclkeden 10 bin turizm profesyonelinin kat\u0131ld\u0131\u011f\u0131 ara\u015ft\u0131rmaya g\u00f6re T\u00fcrkiye pazar\u0131, k\u00fcresel turizm sekt\u00f6r\u00fcn\u00fcn \u00f6nemli g\u00fcndem maddelerinden biri olmaya devam ediyor. Ara\u015ft\u0131rmaya kat\u0131lan profesyonellerin y\u00fczde 44\u2019\u00fc Avrupa ve \u0130ngiltere, y\u00fczde 24\u2019\u00fc Asya, y\u00fczde 15\u2019i Ortado\u011fu, y\u00fczde 8\u2019i Afrika ve y\u00fczde 9\u2019u Amerika pazar\u0131ndan geliyor. Sonu\u00e7lar, T\u00fcrkiye\u2019nin farkl\u0131 co\u011frafyalardan ilgi g\u00f6ren \u00e7ok y\u00f6nl\u00fc bir destinasyon yap\u0131s\u0131na sahip oldu\u011funu ortaya koyuyor. Ara\u015ft\u0131rmaya kat\u0131lan \u015firketlerin b\u00fct\u00e7e b\u00fcy\u00fckl\u00fckleri de dikkat \u00e7ekiyor. Kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 58\u2019i 250 bin dolar\u0131n \u00fczerinde b\u00fct\u00e7e y\u00f6netirken, y\u00fczde 12\u2019si 1 ila 5 milyon dolar, y\u00fczde 21\u2019i ise 5 milyon dolar\u0131n \u00fczerinde hacme sahip bulunuyor. Konaklama, l\u00fcks turizm ve destinasyon bazl\u0131 \u00fcr\u00fcnlerin \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131 bu tablo, T\u00fcrkiye\u2019nin y\u00fcksek gelir grubuna hitap eden turizm segmentlerindeki b\u00fcy\u00fcme potansiyelini de ortaya koyuyor.<\/p>\n

\n
\"\"<\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

5 y\u0131lda kendi alan\u0131nda d\u00fcnyan\u0131n en b\u00fcy\u00fck ilk \u00fc\u00e7 fuar\u0131 aras\u0131na girmeyi hedefleyen Uluslararas\u0131 \u0130stanbul Turizm Fuar\u0131 bas\u0131n toplant\u0131s\u0131 Dream Project Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mete Vardar, Dream Project Y\u00f6netim Kurulu \u00dcyesi ve CEO\u2019su Volkan Ataman ev sahipli\u011finde Swissotel The Bosphorus\u2019ta ger\u00e7ekle\u015fti. Y\u00fcksek hacimli i\u015f birli\u011fi potansiyeliyle kap\u0131lar\u0131n\u0131 a\u00e7maya haz\u0131rlanan ITF, 300 uluslararas\u0131 sat\u0131n almac\u0131 ve 8 bin B2B g\u00f6r\u00fc\u015fmeyle T\u00fcrkiye turizmi i\u00e7in yeni i\u015f ba\u011flant\u0131lar\u0131n\u0131n adresi olacak.<\/p>\n","protected":false},"author":1,"featured_media":2979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"manset":[],"bilesen":[],"class_list":["post-2978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressio"],"_links":{"self":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/2978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/comments?post=2978"}],"version-history":[{"count":0,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/2978\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media\/2979"}],"wp:attachment":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media?parent=2978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/categories?post=2978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/tags?post=2978"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/manset?post=2978"},{"taxonomy":"bilesen","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/bilesen?post=2978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}