{"id":2974,"date":"2026-08-31T11:16:50","date_gmt":"2026-08-31T11:16:50","guid":{"rendered":"https:\/\/gezginraporu.com\/index.php\/2026\/08\/31\/turkiyenin-hammaddesi-baskasinin-markasi-oluyor\/"},"modified":"2026-08-31T11:16:50","modified_gmt":"2026-08-31T11:16:50","slug":"turkiyenin-hammaddesi-baskasinin-markasi-oluyor","status":"publish","type":"post","link":"https:\/\/gezginraporu.com\/index.php\/2026\/08\/31\/turkiyenin-hammaddesi-baskasinin-markasi-oluyor\/","title":{"rendered":"T\u00fcrkiye\u2019nin hammaddesi ba\u015fkas\u0131n\u0131n markas\u0131 oluyor"},"content":{"rendered":"

Markiz Patent Genel M\u00fcd\u00fcr\u00fc Orhan Eriman:<\/strong><\/p>\n

Co\u011frafi i\u015faret zenginli\u011fine sahip T\u00fcrkiye\u2019nin, kendi topraklar\u0131n\u0131n hikayesini art\u0131k kendi markalar\u0131na d\u00f6n\u00fc\u015ft\u00fcrmesi gerekti\u011fini belirten Markiz Patent Genel M\u00fcd\u00fcr\u00fc Orhan Eriman, \u201cHammaddeyi biz veriyoruz, markay\u0131 ba\u015fkalar\u0131 yarat\u0131yor. Art\u0131k hammaddemizi de\u011fil, markalar\u0131m\u0131z\u0131 konu\u015fturma zaman\u0131\u201d dedi<\/p>\n

T\u00fcrkiye, y\u00fczy\u0131llar boyunca farkl\u0131 uygarl\u0131klar\u0131n b\u0131rakt\u0131\u011f\u0131 k\u00fclt\u00fcrel miras\u0131n yan\u0131 s\u0131ra, iklimi, topra\u011f\u0131 ve biyolojik \u00e7e\u015fitlili\u011fi sayesinde d\u00fcnyan\u0131n \u00f6nemli ve zengin co\u011frafi de\u011ferlerinden baz\u0131lar\u0131na sahip. Ancak bu zenginli\u011fin \u00f6nemli bir b\u00f6l\u00fcm\u00fc, k\u00fcresel \u00f6l\u00e7ekte y\u00fcksek katma de\u011fer yaratan markalara d\u00f6n\u00fc\u015femeden hammadde a\u015famas\u0131nda kal\u0131yor. Markiz Patent Genel M\u00fcd\u00fcr\u00fc Orhan Eriman, T\u00fcrkiye\u2019nin temel sorununun de\u011ferlerinin bulunmamas\u0131 de\u011fil, bu de\u011ferleri fikri m\u00fclkiyet, tasar\u0131m, hikaye ve marka stratejisiyle k\u00fcresel ekonomik de\u011fere d\u00f6n\u00fc\u015ft\u00fcrememek oldu\u011funu belirtti. Eriman, \u201cKendi topra\u011f\u0131m\u0131zda do\u011fan de\u011ferleri ba\u015fkalar\u0131n\u0131n markalar\u0131nda g\u00f6rmeye devam ediyoruz\u201d dedi.<\/p>\n

Halfeti\u2019nin Karag\u00fcl\u00fc, \u0130ngiliz oldu<\/h2>\n

Eriman, bu durumun dikkat \u00e7ekici \u00f6rneklerinden biri olarak Londra merkezli bir \u015firketin \u015eanl\u0131urfa\u2019n\u0131n Halfeti il\u00e7esinde yeti\u015fen Karag\u00fcl ile yapt\u0131\u011f\u0131 l\u00fcks parf\u00fcm markas\u0131n\u0131 g\u00f6sterdi. Halfeti\u2019nin kendine \u00f6zg\u00fc co\u011frafyas\u0131ndan ve Karag\u00fcl\u2019\u00fcn yaratt\u0131\u011f\u0131 k\u00fclt\u00fcrel \u00e7a\u011fr\u0131\u015f\u0131mdan beslenen bir hikayenin, Bat\u0131l\u0131 bir l\u00fcks marka taraf\u0131ndan k\u00fcresel t\u00fcketiciye sunulmas\u0131n\u0131n, T\u00fcrkiye a\u00e7\u0131s\u0131ndan \u00fczerinde d\u00fc\u015f\u00fcn\u00fclmesi gereken bir tablo ortaya \u00e7\u0131kard\u0131\u011f\u0131n\u0131 belirten Eriman, \u201cBizim topraklar\u0131m\u0131zda do\u011fan, bizim iklimimizde farkl\u0131la\u015fan bir de\u011fer; ba\u015fka bir \u00fclkenin markas\u0131 taraf\u0131ndan hikayeye d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcyor, ba\u015fka bir \u00fclkede \u00fcr\u00fcne d\u00f6n\u00fc\u015f\u00fcyor ve d\u00fcnyan\u0131n en y\u00fcksek gelir grubundaki t\u00fcketicilerine sunuluyor. Buradaki mesele, o markan\u0131n bunu yapm\u0131\u015f olmas\u0131 de\u011fil. As\u0131l soru, bizim neden ayn\u0131 de\u011feri kendi fikri m\u00fclkiyetimiz, tasar\u0131m\u0131m\u0131z ve markam\u0131z \u00fczerinden k\u00fcresel pazara ta\u015f\u0131yamad\u0131\u011f\u0131m\u0131zd\u0131r\u201d dedi. Eriman, bu \u00f6rne\u011fin T\u00fcrkiye\u2019nin co\u011frafi de\u011ferlerinin yaln\u0131zca ekonomik de\u011fil, ayn\u0131 zamanda fikri m\u00fclkiyet a\u00e7\u0131s\u0131ndan da stratejik bir varl\u0131k olarak ele al\u0131nmas\u0131 gerekti\u011fini g\u00f6sterdi\u011fini kaydetti.<\/p>\n

Co\u011frafi i\u015faret son de\u011fil, ba\u015flang\u0131\u00e7<\/h2>\n

T\u00fcrkiye\u2019de co\u011frafi i\u015faret konusunda \u00f6nemli bir birikim olu\u015ftu\u011funu belirten Eriman, ancak tescilin tek ba\u015f\u0131na markala\u015fma anlam\u0131na gelmedi\u011finin alt\u0131n\u0131 \u00e7izdi. Eriman, \u201cCo\u011frafi i\u015faret, bir de\u011ferin nereden geldi\u011fini, hangi \u00f6zellikleri ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ve belirli standartlara ba\u011fl\u0131 oldu\u011funu koruma alt\u0131na al\u0131r. Ancak k\u00fcresel marka yaratmak bundan \u00e7ok daha fazlas\u0131n\u0131 gerektirir. Tescil, koruman\u0131n ba\u015flang\u0131c\u0131d\u0131r; marka ise o de\u011ferin d\u00fcnyadaki alg\u0131s\u0131n\u0131, ekonomik kar\u015f\u0131l\u0131\u011f\u0131n\u0131 ve gelece\u011fini y\u00f6netme i\u015fidir\u201d ifadelerini kulland\u0131. Bu nedenle co\u011frafi i\u015faret stratejisi ile ticari marka stratejisinin birbirinden ba\u011f\u0131ms\u0131z d\u00fc\u015f\u00fcn\u00fclmemesi gerekti\u011fini vurgulayan Eriman, T\u00fcrkiye\u2019nin yerel de\u011ferlerini uluslararas\u0131 fikri m\u00fclkiyet sistemleri i\u00e7inde de koruyacak ve ticarile\u015ftirecek bir yakla\u015f\u0131m geli\u015ftirmesi gerekti\u011fini ifade etti. T\u00fcrkiye\u2019de \u00fcretilen tar\u0131m \u00fcr\u00fcnleri, do\u011fal kaynaklar ve yerel \u00fcretim de\u011ferlerinin \u00e7o\u011fu zaman d\u00f6kme \u00fcr\u00fcn veya hammadde olarak pazara \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirten Eriman, as\u0131l ekonomik de\u011ferin ise \u00fcr\u00fcn\u00fcn i\u015flenmesi, tasarlanmas\u0131, konumland\u0131r\u0131lmas\u0131, markalanmas\u0131 ve t\u00fcketiciyle bulu\u015fturulmas\u0131 a\u015famalar\u0131nda olu\u015ftu\u011funa dikkat \u00e7ekti.<\/p>\n

Kamu-\u00f6zel sekt\u00f6r i\u015f birli\u011fi olmal\u0131<\/h2>\n

Eriman, T\u00fcrkiye\u2019nin elindeki potansiyelin yaln\u0131zca birka\u00e7 \u00fcr\u00fcnle s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131 belirterek, Urfa Karag\u00fcl\u00fc, Isparta G\u00fcl\u00fc, Anzer Bal\u0131 ve Antep F\u0131st\u0131\u011f\u0131 gibi de\u011ferlerin farkl\u0131 sekt\u00f6rlerde k\u00fcresel markalara d\u00f6n\u00fc\u015febilecek g\u00fc\u00e7l\u00fc hikayeler ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6yledi. Ancak bunun yaln\u0131zca \u00fcreticinin ya da y\u00f6resel i\u015fletmenin \u00e7abas\u0131yla ger\u00e7ekle\u015femeyece\u011fini ifade eden Eriman, kamu, \u00f6zel sekt\u00f6r, \u00fcretici \u00f6rg\u00fctleri, marka stratejistleri, tasar\u0131mc\u0131lar ve fikri m\u00fclkiyet uzmanlar\u0131n\u0131n birlikte \u00e7al\u0131\u015faca\u011f\u0131 b\u00f6lgesel yap\u0131lanmalara ihtiya\u00e7 oldu\u011funu dile getirdi. Bu yap\u0131lanmalar\u0131n yaln\u0131zca tescil s\u00fcre\u00e7lerini y\u00f6netmekle kalmamas\u0131 gerekti\u011fini belirten Eriman, \u00fcr\u00fcn\u00fcn hangi pazara, hangi t\u00fcketiciye ve hangi marka konumland\u0131rmas\u0131yla sunulaca\u011f\u0131n\u0131n da tasarlanmas\u0131 gerekti\u011fini kaydetti. Eriman, \u201cBir co\u011frafi de\u011ferin k\u00fcresel markaya d\u00f6n\u00fc\u015fmesi i\u00e7in patent vekiline de ihtiya\u00e7 olabilir, marka uzman\u0131na da tasar\u0131mc\u0131ya da pazarlama stratejistine de ihracat\u00e7\u0131ya da. \u00c7\u00fcnk\u00fc mesele tek ba\u015f\u0131na hukuki bir tescil meselesi de\u011fildir; \u00fcretimden t\u00fcketici alg\u0131s\u0131na kadar b\u00fct\u00fcn de\u011fer zincirinin tasarlanmas\u0131d\u0131r\u201d dedi.<\/p>\n

Hikayeyi ba\u015fkalar\u0131 de\u011fil biz yazmal\u0131y\u0131z<\/h2>\n

T\u00fcrkiye\u2019nin sahip oldu\u011fu k\u00fclt\u00fcrel ve co\u011frafi miras\u0131 \u00e7a\u011fda\u015f bir marka diliyle yeniden anlatmas\u0131 gerekti\u011fini s\u00f6yleyen Eriman, \u201cT\u00fcrkiye\u2019nin burada yapmas\u0131 gereken, kendi de\u011ferlerini ge\u00e7mi\u015fe ait folklorik unsurlar olarak sunmak de\u011fil; bu de\u011ferleri \u00e7a\u011fda\u015f tasar\u0131m, y\u00fcksek kalite ve evrensel marka diliyle yeniden yorumlamak. D\u00fcnyan\u0131n T\u00fcrkiye\u2019nin de\u011ferlerini ke\u015ffetmesini beklemek yerine, o de\u011ferleri d\u00fcnyan\u0131n anlayaca\u011f\u0131 bir marka diline \u00e7evirmeliyiz. \u00c7\u00fcnk\u00fc bug\u00fcn rekabet yaln\u0131zca \u00fcr\u00fcnler aras\u0131nda de\u011fil, hikayeler, alg\u0131lar ve markalar aras\u0131nda ya\u015fan\u0131yor\u201d ifadesini kulland\u0131.<\/p>\n

T\u00fcrkiye\u2019nin \u00f6n\u00fcnde \u00f6nemli bir f\u0131rsat bulundu\u011funu belirten Eriman, bunun i\u00e7in co\u011frafi i\u015faretlerin say\u0131s\u0131n\u0131 art\u0131rman\u0131n yan\u0131 s\u0131ra, mevcut de\u011ferlerin ekonomik ve k\u00fclt\u00fcrel potansiyelini b\u00fcy\u00fctecek bir markala\u015fma stratejisine de ihtiya\u00e7 oldu\u011funu s\u00f6yledi. Eriman, \u201c\u00dcr\u00fcnlerimizi co\u011frafi i\u015faretle koruyal\u0131m, fikri m\u00fclkiyetle g\u00fcvence alt\u0131na alal\u0131m, tasar\u0131mla farkl\u0131la\u015ft\u0131ral\u0131m, hikayeyle anlamland\u0131ral\u0131m ve g\u00fc\u00e7l\u00fc markalarla d\u00fcnyaya ta\u015f\u0131yal\u0131m. T\u00fcrkiye\u2019nin bundan sonraki hedefi yaln\u0131zca kendi de\u011ferlerini korumak de\u011fil, o de\u011ferlerin k\u00fcresel ekonomik kar\u015f\u0131l\u0131\u011f\u0131n\u0131 da kendi markalar\u0131yla yaratmak olmal\u0131. Art\u0131k hammaddemizi de\u011fil, markalar\u0131m\u0131z\u0131 konu\u015fturma zaman\u0131d\u0131r\u201d diyerek s\u00f6zlerini tamamlad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Markiz Patent Genel M\u00fcd\u00fcr\u00fc Orhan Eriman:<\/p>\n","protected":false},"author":1,"featured_media":2975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"manset":[],"bilesen":[],"class_list":["post-2974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressio"],"_links":{"self":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/2974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/comments?post=2974"}],"version-history":[{"count":0,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/2974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media\/2975"}],"wp:attachment":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media?parent=2974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/categories?post=2974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/tags?post=2974"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/manset?post=2974"},{"taxonomy":"bilesen","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/bilesen?post=2974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}