{"id":2945,"date":"2026-07-29T15:23:10","date_gmt":"2026-07-29T15:23:10","guid":{"rendered":"https:\/\/gezginraporu.com\/index.php\/2026\/07\/29\/perakendenin-gelecegi-yapay-zeka-ile-yazildi\/"},"modified":"2026-07-29T15:23:10","modified_gmt":"2026-07-29T15:23:10","slug":"perakendenin-gelecegi-yapay-zeka-ile-yazildi","status":"publish","type":"post","link":"https:\/\/gezginraporu.com\/index.php\/2026\/07\/29\/perakendenin-gelecegi-yapay-zeka-ile-yazildi\/","title":{"rendered":"Perakendenin gelece\u011fi yapay zeka ile yaz\u0131ld\u0131"},"content":{"rendered":"

Bilgiyi Ticarile\u015ftirme Merkezi (BTM), Perakende Sekt\u00f6r\u00fcnde Yapay Zeka Zirvesi d\u00fczenledi. Zirvede perakende sekt\u00f6r\u00fcn\u00fc temsilen 500'den fazla kat\u0131l\u0131mc\u0131 yer ald\u0131<\/strong><\/p>\n

\u0130stanbul Ticaret Odas\u0131 taraf\u0131ndan giri\u015fimcili\u011fin desteklenmesi amac\u0131yla kurulan ve d\u00fcnyan\u0131n en iyi 3 kulu\u00e7ka merkezinden biri olan Bilgiyi Ticarile\u015ftirme Merkezi (BTM), giri\u015fimcilik ekosistemindeki rehberli\u011fini bu kez perakende sekt\u00f6r\u00fcne ta\u015f\u0131d\u0131. BTM'nin Fulya'daki yerle\u015fkesinde d\u00fczenlenen Perakende Sekt\u00f6r\u00fcnde Yapay Zeka Zirvesi'nde, 500'den fazla kat\u0131l\u0131mc\u0131 bir araya geldi.<\/p>\n

Zirvede; perakende alan\u0131nda faaliyet g\u00f6steren markalar\u0131n y\u00f6netim kurulu ba\u015fkanlar\u0131, CTO ve CIO'lar\u0131, sekt\u00f6r\u00fcn ihtiya\u00e7lar\u0131na \u00e7\u00f6z\u00fcm sunan yapay zeka giri\u015fimleri, teknoloji sa\u011flay\u0131c\u0131lar\u0131 ve ekosistem payda\u015flar\u0131 ayn\u0131 platformda bulu\u015ftu. G\u00fcn boyunca s\u00fcren programda; perakendenin d\u00f6n\u00fc\u015f\u00fcm\u00fcnde teknolojinin oynad\u0131\u011f\u0131 rol, veriden de\u011fere uzanan yolculuk ve yapay zekan\u0131n i\u015f s\u00fcre\u00e7lerine katt\u0131\u011f\u0131 ivme keynote'lar, panel oturumlar\u0131 ve bire bir B2B g\u00f6r\u00fc\u015fmeleriyle ele al\u0131nd\u0131.<\/p>\n

A\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131n\u0131 sekt\u00f6r\u00fcn \u00f6nc\u00fcleri yapt\u0131<\/h2>\n

\u0130TO Y\u00f6netim Kurulu \u00dcyesi ve BTM Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131s\u0131 \u0130brahim Do\u011fan Salman, \u0130TO'nun yapay zeka vizyonunu ve bu vizyonda BTM'nin rol\u00fcn\u00fc anlatt\u0131\u011f\u0131 a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131nda, "Yapay zeka art\u0131k \u015firketler i\u00e7in bir tercih de\u011fil, rekabet g\u00fcc\u00fcn\u00fc belirleyen stratejik bir unsur haline geldi. Bu zirvede amac\u0131m\u0131z, perakende sekt\u00f6r\u00fcn\u00fc yapay zeka \u00e7\u00f6z\u00fcmleri geli\u015ftiren giri\u015fimlerle ayn\u0131 platformda bulu\u015fturarak yeni i\u015f birliklerinin \u00f6n\u00fcn\u00fc a\u00e7mak ve sekt\u00f6r\u00fcn d\u00f6n\u00fc\u015f\u00fcm\u00fcne katk\u0131 sunmakt\u0131r" dedi.<\/p>\n

\u0130TO Y\u00f6netim Kurulu \u00dcyesi Murat Haz\u0131ro\u011flu da a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131nda, "\u0130stanbul Ticaret Odas\u0131 olarak yapay zekay\u0131 uzun s\u00fcredir ekonomik b\u00fcy\u00fcmenin temel dinamiklerinden biri olarak g\u00f6r\u00fcyoruz. \u00dcyelerimizin bu d\u00f6n\u00fc\u015f\u00fcme en g\u00fc\u00e7l\u00fc \u015fekilde haz\u0131rlanmas\u0131 i\u00e7in hem teknolojiye hem de nitelikli insan kayna\u011f\u0131na yat\u0131r\u0131m yapan projeler geli\u015ftirmeye devam ediyoruz" dedi.<\/p>\n

\u0130TO Perakende Ticaret Meslek Komitesi Ba\u015fkan\u0131 Yavuz Altun da konu\u015fmas\u0131nda, "Yapay zeka, do\u011fru kullan\u0131ld\u0131\u011f\u0131nda perakende sekt\u00f6r\u00fcn\u00fcn verimlili\u011fini, rekabet g\u00fcc\u00fcn\u00fc ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmesini destekleyen en \u00f6nemli ara\u00e7lardan biri olacak. Bug\u00fcn ayn\u0131 \u00e7at\u0131 alt\u0131nda bulu\u015fan sekt\u00f6r temsilcileri, teknoloji giri\u015fimleri ve yat\u0131r\u0131mc\u0131lar, perakendenin gelece\u011fini birlikte \u015fekillendirecek g\u00fc\u00e7l\u00fc bir ekosistemin temelini att\u0131" ifadelerini kulland\u0131.<\/p>\n

Kul: Rekabetin tan\u0131m\u0131 de\u011fi\u015fti<\/h2>\n

BTM Genel M\u00fcd\u00fcr\u00fc Dr. \u00d6nder Kul ise konu\u015fmas\u0131nda rekabetin tan\u0131m\u0131n\u0131n de\u011fi\u015fti\u011fine dikkat \u00e7ekti. Kul, "Uzun y\u0131llar boyunca perakende sekt\u00f6r\u00fcn\u00fcn rekabeti; ma\u011faza say\u0131s\u0131, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve operasyonel g\u00fc\u00e7 gibi unsurlar \u00fczerinden de\u011ferlendirildi. Bug\u00fcn ise m\u00fc\u015fteriyi daha iyi anlayan, veriyi do\u011fru analiz eden ve kararlar\u0131n\u0131 yapay zeka ile destekleyen kurumlar yeni d\u00f6nemin kazananlar\u0131 aras\u0131nda yer al\u0131yor" dedi. BTM'nin giri\u015fimcilik ekosistemindeki rol\u00fcne de de\u011finen Kul, "Biz BTM olarak, giri\u015fimcilerimizin geli\u015ftirdi\u011fi teknolojilerin i\u015f d\u00fcnyas\u0131yla bulu\u015fmas\u0131n\u0131 ve yeni i\u015f birliklerinin olu\u015fmas\u0131n\u0131 \u00f6ncelikli \u00e7al\u0131\u015fma alanlar\u0131m\u0131z aras\u0131nda g\u00f6r\u00fcyoruz. Kurumlar ve Liderler \u0130\u00e7in Yapay Zeka ve Dijital D\u00f6n\u00fc\u015f\u00fcm Program\u0131m\u0131z kapsam\u0131nda da kurumlar\u0131n yapay zeka olgunluk seviyelerini analiz ediyor, d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerine rehberlik ediyoruz" diyerek s\u00f6zlerini tamamlad\u0131.<\/p>\n

B2B e\u015fle\u015fmeler yeni i\u015f birliklerinin temelini att\u0131<\/h2>\n

Yapay zeka destekli e\u015fle\u015ftirme teknolojisi, perakende markalar\u0131n\u0131n karar vericilerini ihtiya\u00e7lar\u0131na en uygun yapay zeka giri\u015fimleriyle bulu\u015fturdu. Kat\u0131l\u0131mc\u0131lar; sekt\u00f6re \u00f6zg\u00fc sorunlar\u0131, veri odakl\u0131 \u00e7\u00f6z\u00fcm \u00f6nerilerini ve olas\u0131 i\u015f birli\u011fi modellerini bire bir g\u00f6r\u00fc\u015fmelerde ele alma imkan\u0131 buldu. G\u00fcn boyunca iki ayr\u0131 turda ger\u00e7ekle\u015ftirilen bire bir B2B g\u00f6r\u00fc\u015fme say\u0131s\u0131 toplamda 480'e ula\u015ft\u0131; kat\u0131l\u0131mc\u0131lar bu sayede hem zaman\u0131 verimli kulland\u0131 hem de g\u00f6r\u00fc\u015fme kalitesini art\u0131ran hedefli bir e\u015fle\u015fme deneyimi ya\u015fad\u0131. Bire bir g\u00f6r\u00fc\u015fmelerde ortalama i\u015f birli\u011fi e\u011filimi ise y\u00fczde 74, toplam potansiyel ticari de\u011fer ise 363 milyon T\u00fcrk Liras\u0131 olarak saptand\u0131.<\/p>\n

Perakendenin d\u00f6n\u00fc\u015f\u00fcm\u00fc panellerde konu\u015fuldu<\/h2>\n

"Perakendede Oyunun Yeni Kurallar\u0131" ba\u015fl\u0131kl\u0131 ilk panelde; Onur Market Y\u00f6netim Kurulu Ba\u015fkan\u0131 Cemal \u00d6zen, Nezih Kitap K\u0131rtasiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ender Karvar, TABA-AmCham (T\u00fcrk Amerikan \u0130\u015f Adamlar\u0131 Derne\u011fi) Y\u00f6netim Kurulu Ba\u015fkan\u0131 S\u00fcleyman Ecevit Sanl\u0131 ve Evidea Genel M\u00fcd\u00fcr\u00fc Hakan Zihnio\u011flu, perakende sekt\u00f6r\u00fcnde de\u011fi\u015fen dengeleri ve yeni rekabet ko\u015fullar\u0131n\u0131 de\u011ferlendirdi.<\/p>\n

G\u00fcn\u00fcn ikinci paneli "Veriden De\u011fere: Ak\u0131ll\u0131 Perakende" ba\u015fl\u0131\u011f\u0131n\u0131 ele ald\u0131. Ko\u00e7ta\u015f CTO'su U\u011fur Serkan Ta\u015fk\u0131n'\u0131n moderat\u00f6rl\u00fc\u011f\u00fcnde ger\u00e7ekle\u015fen panelde ebebek CIO'su Kerim Turnac\u0131, Karaca CIO'su Hakan Duran ve A101 CTO'su Bilal Gen\u00e7, verinin perakendede de\u011fere d\u00f6n\u00fc\u015fme s\u00fcrecini ve yapay zekan\u0131n operasyonel s\u00fcre\u00e7lere etkisini konu\u015ftu.<\/p>\n

Giri\u015fimciler perakendeye \u00f6zel \u00e7\u00f6z\u00fcmlerini anlatt\u0131<\/h2>\n

Program boyunca ger\u00e7ekle\u015ftirilen keynote sunumlar\u0131nda, perakende sekt\u00f6r\u00fcne y\u00f6nelik yenilik\u00e7i \u00e7\u00f6z\u00fcmler geli\u015ftiren giri\u015fimciler sahne ald\u0131. Cayra AI Kurucusu ve CEO'su Hakan Karakaya, Yutomat AI Kurucusu Yakup \u00dcst\u00fcn ve Saha Robotik Kurucu Orta\u011f\u0131 ve CEO'su Murat Ayranc\u0131, otomasyon ve yapay zeka destekli operasyonel verimlilik alan\u0131ndaki \u00e7al\u0131\u015fmalar\u0131n\u0131 payla\u015ft\u0131. PIXSelect Kurucusu ve CEO'su Kerem Yaz\u0131c\u0131, GenRPA kurucusu F\u0131rat Gedikli ve Arya AI Chief Growth Officer'\u0131 \u0130dil \u00dcnverdi ise s\u0131ras\u0131yla g\u00f6rsel i\u00e7erik \u00fcretimi, s\u00fcre\u00e7 otomasyonu ve m\u00fc\u015fteri deneyimi alanlar\u0131nda geli\u015ftirdikleri yapay zeka tabanl\u0131 \u00fcr\u00fcnleri tan\u0131tt\u0131.<\/p>\n

Perakendenin gelece\u011fini birlikte \u015fekillendirecek sekt\u00f6r temsilcilerini, teknoloji giri\u015fimlerini ve karar vericileri ayn\u0131 \u00e7at\u0131 alt\u0131nda bulu\u015fturan program, ikinci B2B e\u015fle\u015fme turunun ard\u0131ndan kapan\u0131\u015f ve networking bulu\u015fmas\u0131yla sona erdi.<\/p>\n

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Bilgiyi Ticarile\u015ftirme Merkezi (BTM), Perakende Sekt\u00f6r\u00fcnde Yapay Zeka Zirvesi d\u00fczenledi. Zirvede perakende sekt\u00f6r\u00fcn\u00fc temsilen 500’den fazla kat\u0131l\u0131mc\u0131 yer ald\u0131<\/p>\n","protected":false},"author":1,"featured_media":2946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"manset":[],"bilesen":[],"class_list":["post-2945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressio"],"_links":{"self":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/2945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/comments?post=2945"}],"version-history":[{"count":0,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/2945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media\/2946"}],"wp:attachment":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media?parent=2945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/categories?post=2945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/tags?post=2945"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/manset?post=2945"},{"taxonomy":"bilesen","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/bilesen?post=2945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}