Bayburt’un k\u00fclt\u00fcrel ve gastronomik de\u011feri olan tarhun, dijital pazarlama ve markala\u015fma \u00e7al\u0131\u015fmalar\u0131 ile daha geni\u015f kitlelere ula\u015fmay\u0131 hedefliyor. Kuzeydo\u011fu Anadolu Kalk\u0131nma Ajans\u0131 (KUDAKA) taraf\u0131ndan desteklenen proje, kad\u0131n giri\u015fimcili\u011fini de te\u015fvik edecek.<\/p>\n
Bayburtlu Bac\u0131lar Kad\u0131n Kooperatifi taraf\u0131ndan y\u00fcr\u00fct\u00fclecek olan ‘K\u00fclt\u00fcrel Mirastan K\u00fcresel Markaya: Bayburt Tarhununun S\u00fcrd\u00fcr\u00fclebilir Turizm ve \u0130hracat Odakl\u0131 Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fc’ isimli projenin destek s\u00f6zle\u015fmesi imzaland\u0131. Bu projeyle tarhunun dijital ortamda tan\u0131t\u0131lmas\u0131, markala\u015fma s\u00fcrecinin g\u00fc\u00e7lendirilmesi ve ihracat odakl\u0131 pazarlara haz\u0131rlanmas\u0131 ama\u00e7lan\u0131yor.<\/p>\n
Proje kapsam\u0131nda, kad\u0131n giri\u015fimcilerin desteklenmesi ve yerel \u00fcr\u00fcnlerin daha geni\u015f pazarlara ula\u015ft\u0131r\u0131lmas\u0131 hedefleniyor. Ayr\u0131ca, tarhunun ulusal ve uluslararas\u0131 alandaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131racak faaliyetler de ger\u00e7ekle\u015ftirilecek.<\/p>\n
Bu \u00e7al\u0131\u015fmalar, Bayburt’un yerel de\u011ferlerinden olan tarhunun k\u00fclt\u00fcrel miras niteli\u011fini koruyarak ekonomik potansiyelinin art\u0131r\u0131lmas\u0131na katk\u0131 sa\u011flamay\u0131 ama\u00e7l\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bayburt’un tarhunu, dijital pazarlama ve markala\u015fma ile destekleyecek yeni bir proje hayata ge\u00e7iriliyor. Kad\u0131n giri\u015fimcili\u011fini te\u015fvik eden bu giri\u015fim, tarhunun turizm ve ihracat odakl\u0131 tan\u0131t\u0131m\u0131n\u0131 g\u00fc\u00e7lendirecek.<\/p>\n","protected":false},"author":1,"featured_media":2688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"manset":[],"class_list":["post-2687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turizm"],"_links":{"self":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/2687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/comments?post=2687"}],"version-history":[{"count":0,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/2687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media\/2688"}],"wp:attachment":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media?parent=2687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/categories?post=2687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/tags?post=2687"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/manset?post=2687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}