T\u00fcrk Hava Yollar\u0131 (THY), Brand Finance taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rma sonucunda 2018’den bu yana 9. kez T\u00fcrkiye’nin en de\u011ferli markas\u0131 olarak belirlendi. THY, marka de\u011ferini bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 27 art\u0131rarak 2,9 milyar dolara \u00e7\u0131kard\u0131.<\/p>\n
Kurum, bu unvan\u0131 kesintisiz bir \u015fekilde korumay\u0131 ba\u015fard\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. Ayr\u0131ca, k\u00fcresel havayolu markalar\u0131 aras\u0131nda 15. s\u0131raya y\u00fckselerek, tarihindeki en y\u00fcksek derecelendirmeyi elde etti.<\/p>\n
T\u00fcrk Hava Yollar\u0131 Y\u00f6netim Kurulu ve \u0130cra Komitesi Ba\u015fkan\u0131 Prof. Dr. Murat \u015eeker, bu ba\u015far\u0131y\u0131 de\u011ferlendirirken, bayrak ta\u015f\u0131y\u0131c\u0131 marka olman\u0131n sorumlulu\u011funu vurgulad\u0131. Dokuz y\u0131l boyunca T\u00fcrkiye’nin en de\u011ferli markas\u0131 olman\u0131n, istikrarl\u0131 b\u00fcy\u00fcme ve g\u00fc\u00e7l\u00fc marka stratejisinin bir g\u00f6stergesi oldu\u011funu belirtti.<\/p>\n
\u015eeker, hizmet kalitesine ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeye odaklanarak, \u00fclkeye katk\u0131 sa\u011flamaya ve T\u00fcrk bayra\u011f\u0131n\u0131 g\u00f6ky\u00fcz\u00fcnde gururla ta\u015f\u0131maya devam edeceklerini ifade etti.<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrk Hava Yollar\u0131, Brand Finance taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmada 2018 y\u0131l\u0131ndan bu yana 9. kez T\u00fcrkiye’nin en de\u011ferli markas\u0131 olarak belirlendi. Marka de\u011feri, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 27 art\u0131\u015fla 2,9 milyar dolara ula\u015ft\u0131.<\/p>\n","protected":false},"author":1,"featured_media":2486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"manset":[],"class_list":["post-2485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turizm"],"_links":{"self":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/2485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/comments?post=2485"}],"version-history":[{"count":0,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/2485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media\/2486"}],"wp:attachment":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media?parent=2485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/categories?post=2485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/tags?post=2485"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/manset?post=2485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}