Sosyal medya platformu YouTube\u2019da yay\u0131n hayat\u0131na ba\u015flayan Kayra TV\u2019de, Meliha Okur\u2019un haz\u0131rlay\u0131p sundu\u011fu \u201cMeliha Okur ile Anlat Bana\u201d program\u0131n\u0131n bu haftaki konu\u011fu Orka Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 S\u00fcleyman Orak\u00e7\u0131o\u011flu oldu. Programda T\u00fcrk tekstil ve haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn k\u00fcresel rekabeti, \u00fcretimin yurtd\u0131\u015f\u0131na kayma e\u011filimi, markala\u015fma stratejileri ve Avrupa Birli\u011fi ile T\u00fcrkiye aras\u0131ndaki G\u00fcmr\u00fck Birli\u011fi ili\u015fkisi masaya yat\u0131r\u0131ld\u0131. Orak\u00e7\u0131o\u011flu, T\u00fcrkiye\u2019nin k\u00fcresel de\u011fer zincirinde d\u00fc\u015f\u00fck fiyatl\u0131 \u00fcretim yerine y\u00fcksek katma de\u011ferli \u00fcr\u00fcnlerle var olmas\u0131 gerekti\u011fini vurgularken, Avrupa Birli\u011fi ile ticari ili\u015fkilerde ya\u015fanan e\u015fitsizliklere dikkat \u00e7ekti.<\/p>\n
T\u00fcrkiye ile Avrupa Birli\u011fi aras\u0131ndaki G\u00fcmr\u00fck Birli\u011fi ili\u015fkisi, program\u0131n \u00f6nemli ba\u015fl\u0131klar\u0131ndan birini olu\u015fturdu. Orak\u00e7\u0131o\u011flu, Avrupa Birli\u011fi\u2019nin bug\u00fcne kadar 76 \u00fclke ile serbest ticaret anla\u015fmas\u0131 imzalad\u0131\u011f\u0131n\u0131 hat\u0131rlatarak T\u00fcrkiye\u2019nin bu durumdan kaynaklanan \u00f6nemli bir dezavantaj ya\u015fad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Orak\u00e7\u0131o\u011flu, \u201cT\u00fcrkiye bu \u00fclkelerin sadece 24\u2019\u00fcyle kar\u015f\u0131l\u0131kl\u0131 e\u015fit ticaret yapabiliyor. Geri kalan 52 \u00fclke bize g\u00fcmr\u00fck bariyerleri koyabiliyor. Ama biz Avrupa Birli\u011fi ile G\u00fcmr\u00fck Birli\u011fi i\u00e7inde oldu\u011fumuz i\u00e7in bu \u00fclkelere ayn\u0131 \u015fekilde kar\u015f\u0131l\u0131k veremiyoruz. Bu durum ticarette ciddi bir e\u015fitsizlik yarat\u0131yor\u201d dedi.<\/p>\n
\u201cG\u00fcmr\u00fck Birli\u011fi g\u00fcncellenmeli, lobi \u015fart\u201d
\n1996 y\u0131l\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe giren G\u00fcmr\u00fck Birli\u011fi karar\u0131n\u0131n d\u00f6nemin \u015fartlar\u0131nda \u00f6nemli bir ad\u0131m oldu\u011funu belirten Orak\u00e7\u0131o\u011flu, ancak g\u00fcn\u00fcm\u00fcz ko\u015fullar\u0131nda mutlaka g\u00fcncellenmesi gerekti\u011fini s\u00f6yledi. Orak\u00e7\u0131o\u011flu, \u201cBug\u00fcn siyaset, b\u00fcrokrasi ve sivil toplum kurulu\u015flar\u0131n\u0131n ortak bir \u015fekilde bu konuyu T\u00fcrkiye\u2019nin ana g\u00fcndem maddesi haline getirmesi gerekiyor. Bu haliyle s\u00fcrd\u00fcr\u00fclebilir bir ticaret yap\u0131s\u0131 de\u011fil\u201d diye konu\u015ftu.<\/p>\n
T\u00fcrkiye\u2019nin uluslararas\u0131 ticarette daha g\u00fc\u00e7l\u00fc bir pozisyon elde edebilmesi i\u00e7in profesyonel lobi faaliyetlerinin \u00f6nemine dikkat \u00e7eken Orak\u00e7\u0131o\u011flu, \u201cBizim \u015fu anda mesela savunma sanayinde olsun farkl\u0131 sekt\u00f6rlerdeki g\u00fcc\u00fcm\u00fcz giderek art\u0131yor. Avrupa’n\u0131n bize ihtiyac\u0131 var. Ama tekrar tekrar s\u00f6yl\u00fcyorum bir\u00e7ok \u015fey asl\u0131nda lobi \u015firketlerinin elinde. Neden? \u0130ster Amerika\u2019da olsun ister Avrupa\u2019da olsun karar vericiler emekli olunca lobi \u015firketleri kuruyorlar. Onlar o sorunlar\u0131n nas\u0131l \u00e7\u00f6z\u00fclece\u011fini bizden daha iyi biliyorlar. Diyelim ki 5 y\u0131l \u00f6nce 10 y\u0131l \u00f6nce bu konuda karar verici olanlar sorunlar\u0131n nas\u0131l \u00e7\u00f6z\u00fclece\u011fini asl\u0131nda bizden daha iyi biliyorlar. O fonu o b\u00fct\u00e7eyi de ay\u0131rmak gerekiyor. Bunu da i\u015f d\u00fcnyas\u0131n\u0131n ve sivil toplum \u00f6rg\u00fctlerinin yapmas\u0131 gerekir. Ge\u00e7mi\u015fte benzer sorunlar ya\u015fad\u0131\u011f\u0131m\u0131zda bir aya\u011f\u0131m\u0131z Washington\u2019da, bir aya\u011f\u0131m\u0131z Br\u00fcksel\u2019de, bir aya\u011f\u0131m\u0131z da D\u00fcnya Ticaret \u00d6rg\u00fct\u00fc\u2019n\u00fcn bulundu\u011fu Cenevre\u2019de olurdu. Profesyonel lobi \u015firketleriyle \u00e7al\u0131\u015f\u0131r, sorunlar\u0131 \u00e7\u00f6zmek i\u00e7in aktif bir diplomasi y\u00fcr\u00fct\u00fcrd\u00fck. T\u00fcrkiye\u2019nin yeniden b\u00f6yle bir stratejiye ihtiyac\u0131 var\u201d dedi.<\/p>\n
Bu s\u00fcrecin yaln\u0131zca devlet taraf\u0131ndan y\u00fcr\u00fct\u00fclemeyece\u011fini belirten Orak\u00e7\u0131o\u011flu, i\u015f d\u00fcnyas\u0131 \u00f6rg\u00fctlerinin de sorumluluk almas\u0131 gerekti\u011fini ifade etti. Orak\u00e7\u0131o\u011flu, \u201cTOBB, T\u0130M, DE\u0130K, T\u00dcS\u0130AD, M\u00dcS\u0130AD gibi kurumlar deneyimli kadrolar\u0131yla bir araya gelmeli ve bu konuyu ortak bir proje haline getirmeli. Ticaret Bakanl\u0131\u011f\u0131\u2019n\u0131n g\u00fc\u00e7l\u00fc bir teknik altyap\u0131s\u0131 var. Ama sivil toplumun da aktif olmas\u0131 gerekiyor\u201d ifadelerini kulland\u0131.<\/p>\n
\u201c2 dolara ti\u015f\u00f6rt satmak bizim i\u015fimiz olmas\u0131n\u201d
\nTekstil ve haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn \u00fcretim i\u00e7in yat\u0131r\u0131mlar\u0131n\u0131 yurt d\u0131\u015f\u0131na kayd\u0131rmas\u0131 konusuna de\u011finen Orak\u00e7\u0131o\u011flu, \u201cBiz burada asl\u0131nda ne yap\u0131lmas\u0131 gerekti\u011fini biliyoruz da nas\u0131l yap\u0131lmas\u0131 gerekti\u011fi konusunda biraz ders \u00e7al\u0131\u015fmam\u0131z gerekiyor. Yani M\u0131s\u0131r\u2019a niye gidiyorlar tart\u0131\u015fmas\u0131n\u0131 b\u0131rakal\u0131m. \u00d6l\u00e7ek i\u00e7in gidiyorlar. O segment art\u0131k bizim segmentimiz de\u011fil. D\u00fcnya de\u011ferler ekonomisine gidiyor. De\u011ferler ekonomisine giden bir d\u00fcnyada 2 dolara ti\u015f\u00f6rt satmak, 5 dolara pantolon satmak bizim i\u015fimiz olmas\u0131n zaten. Ge\u00e7ti gitti o. Biz 2 dolara ti\u015f\u00f6rt\u00fc b\u0131rakal\u0131m\u201d ifadelerini kulland\u0131.<\/p>\n
Orak\u00e7\u0131o\u011flu, T\u00fcrk haz\u0131r giyim ve tekstil sekt\u00f6r\u00fcn\u00fcn k\u00fcresel rekabette g\u00fc\u00e7l\u00fc bir konumda oldu\u011funu vurgulayarak \u015fu de\u011ferlendirmeyi yapt\u0131: \u201cBug\u00fcn tart\u0131\u015fmam\u0131z gereken konu \u00fcretimin ba\u015fka \u00fclkelere kaymas\u0131 de\u011fil. D\u00fcnya de\u011fer ekonomisine ge\u00e7iyor. T\u00fcrkiye de bu d\u00f6n\u00fc\u015f\u00fcmde katma de\u011ferli \u00fcretim ve g\u00fc\u00e7l\u00fc markalarla yerini sa\u011flamla\u015ft\u0131rmal\u0131.\u201d<\/p>\n
Orka Holding\u2019in Giresun\u2019daki yat\u0131r\u0131mlar\u0131n\u0131n b\u00f6lge ekonomisi i\u00e7in \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcm yaratt\u0131\u011f\u0131n\u0131 da s\u00f6yleyen Orak\u00e7\u0131o\u011flu, Giresun Organize Sanayi B\u00f6lgesi\u2019nde \u00fc\u00e7\u00fcnc\u00fc fabrikalar\u0131n\u0131 may\u0131s ay\u0131nda a\u00e7acaklar\u0131n\u0131 kaydetti. \u0130lk yat\u0131r\u0131m\u0131 yapt\u0131klar\u0131 d\u00f6nemde b\u00f6lgede sanayi k\u00fclt\u00fcr\u00fcn\u00fcn olduk\u00e7a s\u0131n\u0131rl\u0131 oldu\u011funu hat\u0131rlatan Orak\u00e7\u0131o\u011flu, \u201c2001 y\u0131l\u0131nda Giresun\u2019da havaalan\u0131 bile yoktu. Biz ilk yat\u0131r\u0131m\u0131 yapt\u0131\u011f\u0131m\u0131zda \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131 yeti\u015ftirmek i\u00e7in uzun bir e\u011fitim s\u00fcreci y\u00fcr\u00fctt\u00fck. Kuma\u015f denemeleri yap\u0131yor, \u00e7\u0131kan \u00fcr\u00fcnleri hay\u0131r kurumlar\u0131na ba\u011f\u0131\u015fl\u0131yorduk. Sanayi iklimi bir g\u00fcnde olu\u015fmuyor. Ama bug\u00fcn geldi\u011fimiz noktada fabrikalar\u0131m\u0131z\u0131n d\u00fcnyan\u0131n en iyi \u00fcretim tesisleri aras\u0131nda oldu\u011funu iddia ediyorum\u201d dedi. Orak\u00e7\u0131o\u011flu, Orka Holding\u2019in yat\u0131r\u0131mlar\u0131n\u0131n ard\u0131ndan b\u00f6lgede yakla\u015f\u0131k 20\u2019ye yak\u0131n yeni i\u015fletmenin faaliyete ge\u00e7ti\u011fini belirterek Karadeniz\u2019de tekstil ve haz\u0131r giyim alan\u0131nda yeni bir \u00fcretim ekosistemi olu\u015ftu\u011funu s\u00f6yledi.<\/p>\n
\u201cT\u00fcrk markalar\u0131 art\u0131k k\u00fcresel rekabette e\u015fit konumda\u201d
\nOrka Holding\u2019in markalar\u0131 Damat, Tween ve DS Damat ile d\u00fcnyan\u0131n bir\u00e7ok \u00fclkesinde faaliyet g\u00f6sterdi\u011fini belirten Orak\u00e7\u0131o\u011flu, T\u00fcrk markalar\u0131n\u0131n k\u00fcresel moda sahnesinde giderek daha g\u00f6r\u00fcn\u00fcr hale geldi\u011fini ifade etti. Uluslararas\u0131 i\u015f ortaklar\u0131yla ili\u015fkilerin ge\u00e7mi\u015fe k\u0131yasla tamamen de\u011fi\u015fti\u011fini belirten Orak\u00e7\u0131o\u011flu, \u201cEskiden Avrupa\u2019daki b\u00fcy\u00fck \u015firketlerden randevu almak bile zordu. Kap\u0131larda bekletildi\u011fimiz d\u00f6nemler oldu. Ama bug\u00fcn art\u0131k ayn\u0131 masada e\u015fit bir i\u015f orta\u011f\u0131 olarak oturabiliyoruz. Bu de\u011fi\u015fim T\u00fcrkiye\u2019nin \u00fcretim g\u00fcc\u00fcn\u00fcn ve markala\u015fma \u00e7abas\u0131n\u0131n bir sonucudur\u201d ifadesini kulland\u0131.<\/p>\n
Orka Holding\u2019in k\u00fcresel pazarlarda geni\u015f bir co\u011frafyaya yay\u0131ld\u0131\u011f\u0131n\u0131 belirten Orak\u00e7\u0131o\u011flu, Dubai\u2019yi K\u00f6rfez b\u00f6lgesinin, Moskova\u2019y\u0131 Rusya ve T\u00fcrk Cumhuriyetleri\u2019nin, \u0130talya\u2019y\u0131 ise Avrupa\u2019n\u0131n vitrin pazar\u0131 olarak g\u00f6rd\u00fcklerini s\u00f6yledi. \u015eirketin Romanya\u2019da pazar lideri konumuna geldi\u011fini ve \u00fclkede 16 ma\u011faza ile faaliyet g\u00f6sterdi\u011fini belirten Orak\u00e7\u0131o\u011flu, Latin Amerika\u2019ya da a\u00e7\u0131ld\u0131klar\u0131n\u0131 anlatt\u0131. Orak\u00e7\u0131o\u011flu, \u201cAral\u0131k ay\u0131nda Paraguay\u2019\u0131n ba\u015fkenti Asunsion\u2019da ma\u011faza a\u00e7t\u0131k. L\u00fcbnanl\u0131 i\u015f ortaklar\u0131m\u0131z\u0131n giri\u015fimiyle ger\u00e7ekle\u015fen bu yat\u0131r\u0131m, T\u00fcrk markalar\u0131n\u0131n d\u00fcnyan\u0131n en uzak co\u011frafyalar\u0131nda bile ilgi g\u00f6rd\u00fc\u011f\u00fcn\u00fcn g\u00f6stergesi\u201d dedi.<\/p>\n
\u201cStratejimiz l\u00fcks\u00fc demokratikle\u015ftirmek\u201d
\nOrak\u00e7\u0131o\u011flu, moda sekt\u00f6r\u00fcnde t\u00fcketici davran\u0131\u015flar\u0131n\u0131n h\u0131zla de\u011fi\u015fti\u011fine dikkat \u00e7ekerek yeni neslin markalara bak\u0131\u015f\u0131n\u0131n farkl\u0131 oldu\u011funu s\u00f6yledi. \u201cEskiden insanlar bir \u00fcr\u00fcn\u00fc stat\u00fc g\u00f6stergesi oldu\u011fu i\u00e7in sat\u0131n al\u0131yordu. Bug\u00fcn\u00fcn t\u00fcketicisi ise tasar\u0131m, kalite, fonksiyonellik ve \u00e7evreye duyarl\u0131l\u0131k istiyor. Ama ayn\u0131 zamanda bunun i\u00e7in a\u015f\u0131r\u0131 fiyat \u00f6demek istemiyor. Bizim stratejimiz \u2018l\u00fcks\u00fc demokratikle\u015ftirmek\u2019. Yani y\u00fcksek kaliteyi daha eri\u015filebilir hale getirmek\u201d diye konu\u015ftu.<\/p>\n
\u201cT\u00fcrkiye de\u011fer ekonomisine odaklanmal\u0131\u201d
\nProgramda T\u00fcrkiye\u2019de kilogram ba\u015f\u0131na ihracat de\u011ferinin d\u00fc\u015f\u00fckl\u00fc\u011f\u00fcne de de\u011finen Orak\u00e7\u0131o\u011flu, haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn bu alg\u0131n\u0131n \u00e7ok \u00fczerinde bir performans g\u00f6sterdi\u011fini s\u00f6yledi. T\u00fcrkiye genelinde ihracat\u0131n kilogram de\u011ferinin ortalama 1,5 dolar civar\u0131nda oldu\u011funu hat\u0131rlatan Orak\u00e7\u0131o\u011flu, haz\u0131r giyimde markas\u0131z \u00fcr\u00fcnlerin dahi kilogram ba\u015f\u0131na 16-17 dolar seviyesinde ihra\u00e7 edildi\u011fini belirtti. Orak\u00e7\u0131o\u011flu, Orka Holding\u2019in Giresun\u2019daki tesislerinde \u00fcretilen \u00fcr\u00fcnlerin ise kilogram ba\u015f\u0131na 133 euro gibi \u00e7ok y\u00fcksek bir de\u011ferle ihra\u00e7 edildi\u011fine vurgu yapt\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kayra TV\u2019de yay\u0131nlanan \u201cMeliha Okur ile Anlat Bana\u201d program\u0131nda T\u00fcrkiye ile AB aras\u0131nda ya\u015fanan G\u00fcmr\u00fck Birli\u011fi sorununa de\u011finen Orka Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 S\u00fcleyman Orak\u00e7\u0131o\u011flu, \u201c\u0130ster Amerika\u2019da olsun ister Avrupa\u2019da olsun, karar vericiler emekli olunca lobi \u015firketleri kuruyorlar. Onlar sorunlar\u0131n nas\u0131l \u00e7\u00f6z\u00fclece\u011fini bizden daha iyi biliyorlar. T\u00fcrk i\u015f d\u00fcnyas\u0131 ve STK\u2019lar bu b\u00fct\u00e7eyi ay\u0131rmal\u0131\u201d dedi<\/p>\n","protected":false},"author":1,"featured_media":1612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"manset":[],"class_list":["post-1611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressio"],"_links":{"self":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/1611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/comments?post=1611"}],"version-history":[{"count":0,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/posts\/1611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media\/1612"}],"wp:attachment":[{"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/media?parent=1611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/categories?post=1611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/tags?post=1611"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/gezginraporu.com\/index.php\/wp-json\/wp\/v2\/manset?post=1611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}